MDS Brand Blog

Customer relationship management software, or CRM as it is commonly known, is a staple in modern organizations. Not only are CRMs linked with successful contact management, sales management, organizational productivity, etc., they also serve to improve relationships with prospects and existing clients. A CRM system can give you a clear overview of your consumers, which is why Gartner predicts that by 2021, CRM will be the single largest revenue area of spending in enterprise software.

However, the current business landscape is completely different from when CRMs initially started gaining popularity in the early 2000s. From how you produce, to how you sell – everything has undergone drastic changes in the past decade. This has inevitably affected how CRMs optimize your productivity and sales.

We all refer to social media as an extreme benefit to the improvement of online and inbound marketing for your boat dealership. There is one addition to social marketing that can help improve online marketing for the growing sales of your business. Social bookmarking sites are those that most frequently update the images of the products a business provides for sale, along with the events and presentations being made by your team. These sites are often the ones where immediate photos are most easily uploaded, and the accounts are most easily maintained from various devices, including mobile phones and tablets.

The most important relationships to consider when building your business Are those with your very own customers. While the adventure of gaining as many leads and new customers as possible is an exciting and sometimes overwhelming challenge, there is also the important job of retaining their business for future growth and development. One of the best methods to the growth of business is to move forward without losing current customers. It can be done with some simple, basic steps!

If you are a new startup business owner or learning about the latest in technological advancements in marketing, you may wonder what the value of inbound marketing is over simply investing in the complete marketing department of your company. Here are some of the most important key points to know about the value of inbound marketing for lead generation and the growth of your sales:

You have invested time, money, and resources into your display at the local boat show or expo. What next? Once your customers arrive, they have every bit of freedom to roam around the venue as they please. The goal is then to get them to your booth and want to stay there, rather than wander to other displays. Below are some methods you can implement to entertain and delight your customers into staying at your booth.  

Summer months pose an unpredicable sales success in the marine industry. Too much heat can cause folks to stay indoors. Too little rain during the wet season can cause droughts. Or, summer could offer the perfect time to indulge in the boating lifestyle. It varies year to year. This article is focused on how to increase Summer sales during those not-so-forgiving hot seasons.

Lead generation refers to the marketing process that involves the arousal of customer interest in a particular product or service and subsequently capturing it with the specific targeted purpose of developing a sustainable sales pipeline. Lead generation now relies heavily on technology and as that evolves, so do mothods of generating leads. One recent trend includes social media use alongside professional business websites. This article is meant to explore the versatile world of lead generation, its present state, and what the future holds for it in the coming decade.

Lead generation is the marketing process that involves the invocation of customer interest in a particular product or service and subsequently capturing it with the specific targeted purpose of developing a sustainable sales pipeline. Lead generation relies on technological advances in telecommunication and those alike. Recent trends include social media use alongside professional business websites.

The volume of information available on the internet allows for the customer to be “self-directed”. The customer does their own research and the power is theirs to make their own buying decisions. Because of this, even the seemingly best Lead Generation plans can prove to be ineffective.

Most of us know that lead generation is one of the most valuable pieces to the growth of any new business, and even those long-existing companies as well. While dozens or even hundreds of lead generation issues exist as potential problems with marketing and sales, here are a few of the most common that can be found with today’s online marketing and promotional strategies:

• Lead generation services are presumed to be a guarantee
• The use of the cold call is still a potential quality lead collection
• Measurement of lead quantity over quality – Failure to properly analyze results
• Lack of focus on the target audience or lead – In all locations of the marketing piece
• Improper content, distribution or lack of direction to the landing page for collection of contact info

There are a number of advances that have been made in marketing since the overwhelming power that digital and internet technology have taken within our lives. More than just personal use, there is plenty of potential for the worthwhile gains of the internet and other digital technologies combined to help advance marketing within the boating industry throughout 2017.