You have invested time, money, and resources into your display at the local boat show or expo. What next? Once your customers arrive, they have every bit of freedom to roam around the venue as they please. The goal is then to get them to your booth and want to stay there, rather than wander to other displays. Below are some methods you can implement to entertain and delight your customers into staying at your booth.
So, you are hosting a local boat show where all of your wonderful products will be on display and ready for sale at the drop of a hat. Well, don’t let a single drop of potential business “sail” away into the wind!
Now, this may seem like an obvious question or consideration when planning your own boat show or other event, but there are many factors to consider when promoting and advertising in advance. While it is clear that both your company and your event are included in the same overall goals, certain ideals of your website may be more generalized while the presentation of your show is more colorful and exciting. The two may eventually need to be separate yet linked at the core.
When presenting your business it’s easy to simply think, “We’ll set up at the largest conference,” or “Let’s make sure we are in the next boat show in town.” However, there are a number of different types of events that take place all over this country, and this world for that matter, where you can expand your presentation to consumers and amongst the industry as a whole.
Boating is a luxury which makes boat shows quite the big deal, and marketing it can be a costly endeavor. A recovering economy means that boat manufacturers are working extra hard to capture the attention of their customers and prospects. As long as there are lakes, oceans, and seas, boats will be here to stay. This article is aimed at highlighting several boat show promotional ideas.
There are a number of association events and seminars that are available to help with the presentation and sales of any company within the boating industry. While there is the ability to both develop an event of your own or invite your contacts and customers to attend an event where you will be present, there is much to benefit from outsourcing invitations to these many events around the nation.
Hosting an event is not only a great way to engage with your clients but also one of the best ways to drive traffic to your store and generate leads. Let’s say you’ve decided to throw a Demo Day at your local lake or dealership for your customers so they can come down and test drive their favorite boat. What better way to find out what the newest models have in store for them than to see it first-hand. Everyone loves a hands-on experience, especially boaters! Your first thought should be “When should I start sending out invites, and how?” There is no easy answer here as there are many variables that come into play. An abundance of research has been done to find out when the best time to send event invites is. We’ll go over the most important factors so that you can make the highest impact on your event and drive quality leads to your show or dealership.