MDS Brand Blog

Series: Exciting New Website Trends - Part 1A/3 - The importance of website speed.

Posted by Marine Dealer Solutions on Jun 13, 2019 5:10:56 PM

Please excuse the underwhelming title… we thought it best to get straight to the point.

Hello again, it’s so nice to see you back - and if you are just tuning in, welcome. In our last article, we discussed the basics of the mean stack and how it greatly improves website load times. As promised, we will be elaborating on that in this page.

Read More

Topics: Search Engine Optimization (SEO) Marketing Trends Websites Optimization

Series: Exciting New Website Trends - Part 1/3 - The MEAN stack, and beyond.

Posted by Marine Dealer Solutions on May 6, 2019 10:00:00 AM

Welcome reader to our first-ever Blog series. The next few articles of ours will expand on the newest trends in website technology and how they will directly – and indirectly – effect your dealership website. If tech doesn’t tickle your taste buds, fear not; it's written lightheartedly to soften the otherwise rigid topic because we feel that it's really important to stay on top of web trends. As you know, your web presence plays a vital role in your overall business performance and our job is to help you be the best dealer you can be. So, sit tight, grab a cup of tea, water, scotch… whatever feels right for the occasion, and stick with us through this adventure into the latest trends in website technology.

Read More

Topics: Search Engine Optimization (SEO) Marketing Trends Websites Optimization

Did You Know: PPC Advertising Allows You to Set Time Frames on Ads.

Posted by Marine Dealer Solutions on May 22, 2018 7:36:00 AM

One bit of knowledge to arm yourself with when setting up online ad campaigns is that you have the right to set everything up to your standards. There is no reason to get “bullied” into spending more that your marketing budget simply to get a few visitors to your landing page, website, or other location.

Read More

Topics: Search Engine Optimization (SEO) Pay Per Click Advertising (PPC) Marketing Tips & Tricks

Remarketing with PPC – What it Could Do for Your Business

Posted by Marine Dealer Solutions on May 14, 2018 11:00:00 AM

As you test the results of your existing marketing campaigns, there is much to consider in the remarketing efforts needed to improve your return on investment (ROI). Luckily, if you are improving conversion rates, sales, or other defined goals from updates to your marketing campaigns, then it is easy to believe that your ROI on remarketing to a PPC campaign would be worthwhile for even greater improvement.

Read More

Topics: Search Engine Optimization (SEO) Pay Per Click Advertising (PPC) Re-Marketing Ads Marketing Tips & Tricks

Three Key Benefits of a National PPC Campaign

Posted by Marine Dealer Solutions on May 8, 2018 10:18:00 AM

Geo-targeting a national pay-per-click (PPC) campaign is an option to add to the overall national presence of an advertisement. There is more than simply creating an ad that is presentable to an audience across the entire nation; details can be worked into the campaign to target specific audiences.

Read More

Topics: Search Engine Optimization (SEO) Pay Per Click Advertising (PPC) Marketing Tips & Tricks

Three Key Benefits of a Local PPC Campaign

Posted by Marine Dealer Solutions on Apr 30, 2018 12:01:00 PM

There are a number of reasons that pay-per-click (PPC) advertising can assist in growth of business, brand, and company name. One thing to know is that local PPC will be of great value for boat and other dealerships with the ability to reach your immediate audience closely.

Read More

Topics: Search Engine Optimization (SEO) Pay Per Click Advertising (PPC) Marketing Tips & Tricks

Differences Between Local and National PPC Campaigns

Posted by Marine Dealer Solutions on Apr 24, 2018 12:00:00 AM

While there are careful strategies to manage in all Pay-Per-Click (PPC) marketing campaigns, there are plenty of agencies that are able to help manage all the ins and out of these campaigns in order to help determine the best options. Two types of PPC advertising are local and national campaigns.

Read More

Topics: Search Engine Optimization (SEO) Pay Per Click Advertising (PPC) Marketing Tips & Tricks

What to Expect from a Pay Per Click Campaign

Posted by Marine Dealer Solutions on Apr 16, 2018 7:23:11 PM

To consider the use of a Pay Per Click (PPC) campaigns for your business or dealership, there are some basics of this technology that are essential to recognize. The first is that rather than a flat rate for a specified length of time you are paying per click made on your Google Adwords or other media links. Additionally, it is important to remember that your ad is placed in more sites on the Google network than Google.com alone. This includes Aol.com, Ask.com and other displayed sites. 

Read More

Topics: Search Engine Optimization (SEO) Pay Per Click Advertising (PPC) Marketing Tips & Tricks

Why Do Microsites Exist?

Posted by Marine Dealer Solutions on Apr 10, 2018 12:13:00 PM

Microsites can be considered a smaller page or group of pages that are created to help assist the needs of a company’s homepage or landing page. Microsites can be created for individual promotions or campaigns to help draw specific customer or audience attention to new or featured products and services. But, there is more than the question of “what” a microsite is; why do they exist?

Read More

Topics: Search Engine Optimization (SEO) Boat Dealerships Landing Pages & Microsites Marketing Tips & Tricks

How Microsites Boost Overall SEO for Your Dealership

Posted by Marine Dealer Solutions on Apr 3, 2018 12:21:00 PM

We have spoken many times about online marketing and the many benefits of SEO for your dealership’s online presence. There is also the importance of positive or White Hat SEO in keeping your company name on the proper side of the business and online world. Most recently we have presented the topic of microsites and the many benefits they can provide to your dealership, especially in the fact that online marketing is so much a factor in today’s business world. Many marketing professionals state the clear benefits of microsites as decluttering the homepage, adding focus for page visitors, adding to marketing tests and promotions, building your company brand and brand awareness and then, finally, SEO influence.

Read More

Topics: Search Engine Optimization (SEO) Boat Dealerships Landing Pages & Microsites Marketing Tips & Tricks