We now know that there is much to gain with the creation of a blog and further development of your website. There are many key points to consider, however, before diving into the topics that are to be posted on your blog. No matter what there is always the issue of focus: focus on your industry, niche, target audience and much more.

Blogs can be a very efficient form of communication from dealerships to new and existing customers. Blogs provide interactive insight and information on industry news - local or general, product information, and much more; all with the friendly, personable tone of your dealership.

A company blog in the boating industry is a great way of solidifying your online presence to generate and increase traffic to your website and to position your brand as a leader in the industry. A blog adds to the personality of your company website by adding a slightly informal side to it that many can casually relate with.

These are 4 blogging best practices.

What is the purpose of having a blog? Should you go through the trouble of setting up a blog on your website? What information do I want to share? These are some of the questions that may come up as a company embarks on the journey of blogging.

As a boat dealer, calling leads and customers is a very important part of gaining and retaining business. To ensure, when speaking with a lead, that your prospect will want to proceed with the purchasing process there are a number of words and phrases to use that will help you gain their trust and ultimately, give them reason to continue further. A major factor when speaking with leads is to always remember the diverse nature of each and every client. If you know little about their age, culture, interest or personality of the prospect, it’s wise to maintain a general tone and use calling etiquette norms; greetings, audibility, etc. When calling a lead, bear in mind that the candidate hasn’t made a purchase yet, and reaching out to them is simply the next step forward.

Still on the fence about blogging as a boat dealer? This article will give you a bit of inspiration as to why it may be time to get started. Blogging acts as an incredibly effective marketing tool to your business that will propel it to greater altitudes. Regardless of whether you run a small or a multi-million dollar boat business, blogging is an integral tool for any online marketing strategy.