MDS Brand Blog

It is well known now that the digital space is always evolving. New technologies are introduced - seemingly by the hour - and businesses are understanding that their websites need to keep up, or else.

1. Technology advancements
Trends and styles change rapidly and your website can quickly become outdated. Two years is a long time on the internet and dealership websites are a great example of this. The good news is, there are many new ways to attract your customers' attention. Speed, performance, ease of use, and a stunning design are all important in your customers eyes and ensure your website stays relevant in browser searches.

Introduction

Customer questions, concerns and objections are a natural part of the selling process. If your customer isn’t engaging you at this level, then chances are they’re not a serious buyer. The feedback also provides valuable insight into the customer’s interest level, how far along they are in narrowing their search and finally, how close they are to making a purchase decision.

Planning for an event can be stressful. The following are techniques deployed by some of the highest performing boat show exhibitors in the industry which will provide you with top-line steps to accomplish a successful event.

A CRM system can provide to your sales team the information they need to close deals, your marketing team data to market more effectively and your customer service team with the tools they need to service customers better. And yet, many companies believe a CRM isn’t worth it or that now isn’t the right time to implement a new system.

It’s a digital age and keeping up with changes in customer needs can be one of the largest challenges boat dealers face. The rolodex worked well when there were two main methods of communication: phones and snail mail.

Today, customers can reach out via phone, text message, email, social media, instant messaging and more. Keeping track of where relationships stand and when it’s the right time to follow up can feel overwhelming without a system for tracking and automating the process.

CRMs allow business the ability to track a customer’s sales history and monitor your sales efforts from a single dashboard that is designed for increasing efficiency of your sales department. However, as the market continues to grow, a modern CRM system needs much more than a client and sales preview.

Customer relationship management software, or CRM as it is commonly known, is a staple in modern organizations. Not only are CRMs linked with successful contact management, sales management, organizational productivity, etc., they also serve to improve relationships with prospects and existing clients. A CRM system can give you a clear overview of your consumers, which is why Gartner predicts that by 2021, CRM will be the single largest revenue area of spending in enterprise software.

However, the current business landscape is completely different from when CRMs initially started gaining popularity in the early 2000s. From how you produce, to how you sell – everything has undergone drastic changes in the past decade. This has inevitably affected how CRMs optimize your productivity and sales.

Please excuse the underwhelming title… we thought it best to get straight to the point.

Hello again, it’s so nice to see you back - and if you are just tuning in, welcome. In our last article, we discussed the basics of the mean stack and how it greatly improves website load times. As promised, we will be elaborating on that in this page.

Welcome reader to our first-ever Blog series. The next few articles of ours will expand on the newest trends in website technology and how they will directly – and indirectly – effect your dealership website. If tech doesn’t tickle your taste buds, fear not; it's written lightheartedly to soften the otherwise rigid topic because we feel that it's really important to stay on top of web trends. As you know, your web presence plays a vital role in your overall business performance and our job is to help you be the best dealer you can be. So, sit tight, grab a cup of tea, water, scotch… whatever feels right for the occasion, and stick with us through this adventure into the latest trends in website technology.