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SEO Trends for Boat/RV Dealers and OEMs in 2024

Posted by MDS Brand

The digital landscape is constantly evolving, and staying ahead in the SEO game is crucial for boat/RV dealers and OEMs aiming for visibility and growth in 2024. This year, several key trends are shaping the SEO strategies businesses need to adopt to ensure their online presence is not just seen but impactful. Let's dive into the essentials of SEO trends for 2024.

1. Embracing Artificial Intelligence
Artificial Intelligence (AI) continues to revolutionize SEO. Search engines are using AI to refine how they understand and respond to queries, making it essential for businesses to create content that aligns more naturally with user intentions. For boat/RV dealers, this means focusing on detailed, helpful content that meets the specific needs of your audience.

2. Mobile Optimization: A Necessity, Not an Option
With mobile searches overtaking desktop, having a mobile-friendly website is mandatory. Google's mobile-first indexing emphasizes the performance and user experience of the mobile version of your site. Ensure your site is responsive, loads quickly, and offers a seamless experience across all devices.

3. The Power of Local SEO
For dealers and manufacturers, local SEO is invaluable. Optimize for "near me" searches and ensure your Google My Business listing is up-to-date with accurate information, including your business hours, contact information, and services offered. Encourage satisfied customers to leave positive reviews to boost your visibility further.

4. Video Content Dominates
Videos are increasingly favored in search results, providing a dynamic way to engage potential customers. Create informative and engaging video content that showcases your products, offers how-tos, or gives viewers a behind-the-scenes look at your dealership or manufacturing process. Remember, videos can significantly improve dwell time, positively affecting your SEO rankings.

5. Voice Search Optimization
As more people use voice-activated devices, optimizing for voice search becomes crucial. Focus on long-tail keywords and conversational phrases that match the natural language users employ when speaking rather than typing. This approach will help you capture a broader audience who might use voice search to find services or products you offer.

6. Prioritizing User Experience (UX)
UX is a critical ranking factor. A website that's easy to navigate, loads quickly, and offers valuable content will rank higher in search results. Ensure your website design is intuitive, with a clear structure, fast load times, and content that's easy to digest.

7. Secure and Accessible Websites
Security is a top priority for users and search engines alike. Ensure your site uses HTTPS encryption to protect user data. Additionally, make your website accessible to everyone, including those with disabilities, by following Web Content Accessibility Guidelines (WCAG).

8. Sustainable SEO: Beyond Keywords
While keywords remain important, SEO in 2024 is about understanding the broader context of searches. It involves creating a comprehensive online presence that includes social media activity, backlinks, and online reviews. Diversify your SEO strategy to build a strong, holistic online presence.

In Conclusion
For boat/RV dealers and OEMs, adapting to these SEO trends in 2024 is not just about staying relevant; it's about leading the pack. By focusing on AI, mobile optimization, local SEO, video content, voice search, user experience, website security, and a holistic SEO strategy, you can ensure your business not only navigates but thrives in the digital seascape of 2024.

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Topics: Search Engine Optimization (SEO)

6 Latest website design features and tips

Posted by MDS Brand

It is well known now that the digital space is always evolving. New technologies are introduced - seemingly by the hour - and businesses are understanding that their websites need to keep up, or else.

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Topics: website design

5 Good reasons to update your website now

Posted by MDS Brand

 

1. Technology advancements
Trends and styles change rapidly and your website can quickly become outdated. Two years is a long time on the internet and dealership websites are a great example of this. The good news is, there are many new ways to attract your customers' attention. Speed, performance, ease of use, and a stunning design are all important in your customers eyes and ensure your website stays relevant in browser searches.

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Topics: website design

Overcoming Obstacles and Objections

Posted by MDS Brand

Introduction

Customer questions, concerns and objections are a natural part of the selling process. If your customer isn’t engaging you at this level, then chances are they’re not a serious buyer. The feedback also provides valuable insight into the customer’s interest level, how far along they are in narrowing their search and finally, how close they are to making a purchase decision.

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Topics: Lead Response & Management Workplace Productivity

4 Successful Boat Show Planning Tips for Boat Dealers

Posted by MDS Brand

Planning for an event can be stressful. The following are techniques deployed by some of the highest performing boat show exhibitors in the industry which will provide you with top-line steps to accomplish a successful event.

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Topics: Boat Dealerships Marketing Tips & Tricks

Top 4 CRM Myths

Posted by MDS Brand

A CRM system can provide to your sales team the information they need to close deals, your marketing team data to market more effectively and your customer service team with the tools they need to service customers better. And yet, many companies believe a CRM isn’t worth it or that now isn’t the right time to implement a new system.

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Topics: CRM

Why Boat dealers are moving from Rolodex to a CRM

Posted by MDS Brand

It’s a digital age and keeping up with changes in customer needs can be one of the largest challenges boat dealers face. The rolodex worked well when there were two main methods of communication: phones and snail mail.

Today, customers can reach out via phone, text message, email, social media, instant messaging and more. Keeping track of where relationships stand and when it’s the right time to follow up can feel overwhelming without a system for tracking and automating the process.

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Topics: CRM Boat Dealerships

Top 5 CRM Features for 2020

Posted by MDS Brand

CRMs allow business the ability to track a customer’s sales history and monitor your sales efforts from a single dashboard that is designed for increasing efficiency of your sales department. However, as the market continues to grow, a modern CRM system needs much more than a client and sales preview.

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Topics: Lead Response & Management Customer Retention CRM

Why Your Outdated CRM System Is Costing You Deals.

Posted by MDS Brand

 

Customer relationship management software, or CRM as it is commonly known, is a staple in modern organizations. Not only are CRMs linked with successful contact management, sales management, organizational productivity, etc., they also serve to improve relationships with prospects and existing clients. A CRM system can give you a clear overview of your consumers, which is why Gartner predicts that by 2021, CRM will be the single largest revenue area of spending in enterprise software.

However, the current business landscape is completely different from when CRMs initially started gaining popularity in the early 2000s. From how you produce, to how you sell – everything has undergone drastic changes in the past decade. This has inevitably affected how CRMs optimize your productivity and sales.

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Topics: Lead Generation CRM

Series: Exciting New Website Trends - Part 1A/3 - The importance of website speed.

Posted by MDS Brand

Please excuse the underwhelming title… we thought it best to get straight to the point.

Hello again, it’s so nice to see you back - and if you are just tuning in, welcome. In our last article, we discussed the basics of the mean stack and how it greatly improves website load times. As promised, we will be elaborating on that in this page.

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Topics: Search Engine Optimization (SEO) Marketing Trends Websites Optimization