MDS Brand Blog

Save marketing dollars by utilizing your own marketing classifieds.

Posted by Marine Dealer Solutions on Aug 9, 2018 6:38:43 PM

Rates to market through third party trade sites are on the rise, often consuming hundreds of dollars per listing per month and ultimately is no longer worth the cost. It may be time to consider other options for posting your listings. One alternative is maximizing your own website’s marketing capabilities with a simple addition of targeted microsites. The shift towards the use of microsites is gaining traction with the realized ability to target specific audiences and have full control of marketing campaigns.

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Topics: Landing Pages & Microsites Marketing Tips & Tricks

Why Do Microsites Exist?

Posted by Marine Dealer Solutions on Apr 10, 2018 12:13:00 PM

Microsites can be considered a smaller page or group of pages that are created to help assist the needs of a company’s homepage or landing page. Microsites can be created for individual promotions or campaigns to help draw specific customer or audience attention to new or featured products and services. But, there is more than the question of “what” a microsite is; why do they exist?

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Topics: Search Engine Optimization (SEO) Boat Dealerships Landing Pages & Microsites Marketing Tips & Tricks

How Microsites Boost Overall SEO for Your Dealership

Posted by Marine Dealer Solutions on Apr 3, 2018 12:21:00 PM

We have spoken many times about online marketing and the many benefits of SEO for your dealership’s online presence. There is also the importance of positive or White Hat SEO in keeping your company name on the proper side of the business and online world. Most recently we have presented the topic of microsites and the many benefits they can provide to your dealership, especially in the fact that online marketing is so much a factor in today’s business world. Many marketing professionals state the clear benefits of microsites as decluttering the homepage, adding focus for page visitors, adding to marketing tests and promotions, building your company brand and brand awareness and then, finally, SEO influence.

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Topics: Search Engine Optimization (SEO) Boat Dealerships Landing Pages & Microsites Marketing Tips & Tricks

How Dealerships Can Build Traffic with Microsites

Posted by Marine Dealer Solutions on Mar 27, 2018 12:00:00 AM

There are a lot of things to consider when developing microsites for the growth of your dealership’s online presence. Other online marketing outlets like social media have made it so that microsites as a way to build traffic, have taken a back seat. While those outlets do have their own benefits, microsites serve purposes far beyond likes and page views. Microsites are not meant to draw just anyone and everyone to your business. They are used as a method to attract specifically targeted audiences which is a handy tactic in boosting online traffic. After all, why not create content just for those who are most likely to do business with you?

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Topics: Search Engine Optimization (SEO) Boat Dealerships Landing Pages & Microsites Marketing Tips & Tricks

Targeting Your Audience with Microsites.

Posted by Marine Dealer Solutions on Mar 19, 2018 6:14:53 PM

One of the greatest things about microsites is that they exist outside a company’s main website. Though they are similar to landing pages in many ways, they also provide specific functions for ecommerce needs. A landing page exists alone with the search for contacts and leads. Microsites, on the other hand, can have many pages with the presentation of several key points of your company’s products, services and more.

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Topics: Search Engine Optimization (SEO) Boat Dealerships Landing Pages & Microsites Marketing Tips & Tricks

Why should my dealership embrace microsites?

Posted by Marine Dealer Solutions on Mar 19, 2018 10:48:00 AM

There is much to be gained from the development of microsites for a boat dealership. From SEO benefits to the ability to target specific audiences, the potential for traffic growth with microsites is promising. What is a Microsite?

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Topics: Search Engine Optimization (SEO) Boat Dealerships Landing Pages & Microsites Marketing Tips & Tricks

6 Common Misconceptions about Microsites

Posted by Marine Dealer Solutions on Oct 3, 2017 3:09:00 PM

There is a great deal to know about microsites and what they can do for your company’s website. The best thing to consider is the ability of your team to design each microsite specifically within the specific guidelines of your company and any individual campaign you are running, product being sold or other marketing goal.

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Topics: Boat Dealerships Landing Pages & Microsites Marketing Tips & Tricks

8 Microsite Campaign Ideas for Boat Dealers

Posted by Marine Dealer Solutions on Sep 11, 2017 3:45:00 PM

Benefits of the microsite campaign work well for boat dealers all over the country! There is much to present for current and future customers alike through online marketing, and there are many potential campaigns that you could use based upon the different boats and services your company offers. It is great to realize the benefits of microsite campaigns before beginning, then your team will be able to plan best for the type of campaign that will work for your company. No matter whether your sales are boats, boat service, fishing and other on-the-water trips, boat docks and much more, there is always a way to market with online strength to customers everywhere.

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Topics: Landing Pages & Microsites Marketing Tips & Tricks

What Role Do Microsites Play in Online Marketing?

Posted by Marine Dealer Solutions on Sep 5, 2017 11:54:00 AM

Microsites are small websites made of one or a few pages, customized and branded for a specific purpose and function, which work in conjunction with a larger website. They provide visually stunning presentations and are used to drive specific campaigns. As such, they play a major role in online marketing. Cutting right to the chase, some of their roles include:

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Topics: Search Engine Optimization (SEO) Landing Pages & Microsites Marketing Tips & Tricks

5 Different Microsite Uses for Boat Dealers

Posted by Marine Dealer Solutions on Aug 25, 2017 1:50:00 PM

There are plenty of benefits from the production of a microsite. A microsite for your boat dealership has the potential of developing and presenting a new brand to marketing your campaigns and award-winning products and services alike. Given the ability for a microsite to link to your website and campaigns, along with all other places for the presentation of your dealership online, you have the ability to spread your digital identity farther and farther out the world internet. With the ability to draw further inbound marketing and SEO, greater attention is brought to your dealership as a leader in the industry as well as friendlier and more trustworthy to the customer. 

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Topics: Search Engine Optimization (SEO) Landing Pages & Microsites Marketing Tips & Tricks