There are plenty of benefits from the production of a microsite. A microsite for your boat dealership has the potential of developing and presenting a new brand to marketing your campaigns and award-winning products and services alike. Given the ability for a microsite to link to your website and campaigns, along with all other places for the presentation of your dealership online, you have the ability to spread your digital identity farther and farther out the world internet. With the ability to draw further inbound marketing and SEO, greater attention is brought to your dealership as a leader in the industry as well as friendlier and more trustworthy to the customer. 

There are five key points that your dealership can take when creating a microsite:

1. Set up a unique campaign for any sale, event, demo, seasonal service, demo sign ups or other location your dealership may be located specifically.
   
   
2. Feature a specific product or service for your dealership, especially if it is something that stands out from others in the area or those who may come up in the search results.
   
   
3. Create a Hub for specialized content, including anything from Marine Industry news to your company’s involvement within the community.
   
   
4. So long as your company is involved and improved, a microsite can also recognize awards, anniversaries and other special company events.
   
   
5. Then, announce the addition of new brands, products, services and other specialties that are the quality of your own dealership!

First, there is the primary ability to expand upon any new campaign within a microsite, which will bring your company’s website further up the rankings in search engine results and light the eye of potential customers. While the majority of the world contains shoppers who now progress their research for sales, savings and special deals on line, there is nothing better than for your microsite to catch their attention. 

While these shoppers and potential customers are doing their research online, the more value placed upon the microsite for each of your specific products and services will lead your dealership right into their hands. With the presence of your microsite at the top of search results, thus leading their attention to your homepage, sales are bound to increase steadily for your company. 

Each microsite also has the ability to present more information related to your company in addition to products and services. One microsite format includes the spot for a specialized hub which includes content to present your experience and informative nature in the overall Marine Industry. You and your employees have the ability to post blogs, articles and other news advancements to your own special hub that can be presented to curious minds all over the world who are ready to view your microsite.

In addition to the amazing presence of your new brands, events, campaigns and other exciting life on the web, the microsite can bring your company’s golden identity out into the world with a broad presence. As you grow and improve, with anniversaries in the industry, online and up the levels of business, there is much to be presented about the greatness of your dealership on any microsite. The voice you speak for your own company’s name makes as much a reward as anyone else provides you!

With all of these steps that can be taken to create every microsite in the benefit of your business your new brands, products, specialties and everything in every corner of the Marine Industry will take advantage of the microsite abilities to broaden your company’s horizons.

references: en.wikipedia.org/wiki/Microsite, blog.hubspot.com/marketing/ingenious-microsite-examples, zoomph.com/blog/campaigns-that-rock-why-microsites-are-taking-over-social-media-marketing/, www.awwwards.com/8-brilliant-interactive-marketing-campaigns.html, www.intechnic.com/blog/top-ten-benefits-of-having-a-microsite/, moveableonline.com/blog/2013/09/20/pros-cons-microsites-for-business/, triblio.com/personalized-content-microsite-subdomain-vs-new-domain/, www.b2bmarketingexperiences.com/2016/11/create-run-content-hub-strategy/, www.interact-intranet.com/employer-branding-millennials/, www.dbswebsite.com/blog/2016/12/06/whats-a-microsite-benefits-and-best-practices/, www.smartpassiveincome.com/how-to-launch-a-brand-new-website/, www.inc.com/adam-fridman/how-to-effectively-introduce-your-company-s-updated-brand.html, www.legworkprm.com/brand-announcement