When presenting your business it’s easy to simply think, “We’ll set up at the largest conference,” or “Let’s make sure we are in the next boat show in town.” However, there are a number of different types of events that take place all over this country, and this world for that matter, where you can expand your presentation to consumers and amongst the industry as a whole.
It is wise to always take the time to plan some of your own local and regional marketing events, releasing and unveiling your new products to current and potential customers. There are also plenty of other events that take place where you can boost your existence within the industry.
A number of schedules are available online, where you can find some extravagant shows, events, seminars and more, where you will be able to include your business to the eye of the consumer along with your rising status within the industry. Some of those include the following:
- Boat Shows, Regional and State
- International Boat Shows
- Local Showroom events – The Consumer loves to see the best!
- Parties or live demonstrations – On the boat
- Marina or Dock Events – Lay anchor at a popular spot for live presentations
- Fishing or Other Specific Activity-based Boat Seminars and Shows
- Boat Gala – Upscale or elite parties for the boating community
- Marine Shows and Events – It’s more than just the boat!
- Factory Events – Search of boats or potential build-your-own boat
- Trade Events – Build Your Business Name within the Industry
Now, there is no reason to limit your existence to only one type of event, or to only one type of audience. Considering the fact that your boats may vary across a number of specific activities, from fishing to speed to skiing and more, there is also the potential to attract the eye of the elegant customer who would like your brand and turn in your direction once your future development of cruise liners, yachts or other more extravagant series.
While there are a number of boating enthusiasts who attend their local galas and parties to speak with others and expand their knowledge of the boating industry, you have the right to be there and present them with the advantages of your specific brand. You can answer their questions about boating in general, proving that your company cannot only provide the proper boat but also the greatest service they could look for.
So, you have many incredible options to put your message and your product out there into the world of boating, and prove to everyone that you are the best there is. Take advantage of all the options to help extend your reach to every possible buyer in the market.
References: boatingindustry.com/features/2010/06/07/ten-of-the-best-dealer-events/, boatingindustry.com/wp-content/uploads/2011/09/BI14BestIdeas-highres-2014sm.pdf, boatingindustry.com/wp-content/uploads/2011/09/BI15BestIdeas-21.pdf, www.mraa.com/events/event_list.asp, www.boatshows.com/Calendar, www.nmma.org/shows/calendar, www.scoutboats.com/the-latest/calendar/, www.rangertugs.com/events-boat-shows.aspx