Lead generation refers to the marketing process that involves the arousal of customer interest in a particular product or service and subsequently capturing it with the specific targeted purpose of developing a sustainable sales pipeline. Lead generation now relies heavily on technology and as that evolves, so do mothods of generating leads. One recent trend includes social media use alongside professional business websites. This article is meant to explore the versatile world of lead generation, its present state, and what the future holds for it in the coming decade.
The volume of information available on the internet renders the customer as “self-directed”. The customer performs thier own bit of research by accessing the information on given website pages. Because of this, it is necessary that your dealership meets the customers halfway. Lead generation involves strategic planning that now involves meeting your customers where they are, instead of expecting them to come to you.
The future of lead generation is pegged on technological advances. Alongside that evolution, the methods of lead generation similarly follow suit. The means of information gathering have over time improved as new technologies emerge each day. With built-in analytics features on your website, it becomes easier to identify who your target market is, what they are interested in, how they become aware of your brand and so much more. All of this information can then be used in designing a lead generation strategy taylored specifically to what works best for your dealership or marine business.
Daily innovation trends are turning out to be empowerment tools for business setups and consumers alike. Below are some recent trends that are setting the pace for the future of lead generation in the following decade;
- EMPOWERMENT AGE: Presently, the business world is being reshaped by a new crop of set ups such as Uber and Netflix. The Uber business model relies on high speed lead generation leading to coordinated interaction and well-orchestrated transactions between passengers and the cab drivers. This sort of new symbiotic relationship has led to the rise of on-demand services. This new trend is quickly spiraling into a new economy driver sector.
- HUMAN PURCHASE LOGIC: Thanks to the growth of the on-demand service sector, consumers have now developed new peculiar shopping habits. This trend entails consumers shopping from up to five online stores in a bid to identify the best solution from each outlet. Examples on this include Amazon, Alibaba, eBay and other smaller sights such as Jumia.
As the business atmosphere evolves, businesses align themselves with the fast-moving consumer demands. This is with the simple aim of keeping up with the times and staying afloat. The future of lead generation can be compared in a manner to Darwinian laws where adaptability is the almost certain key to survival. Modern day trends include impression, premium listings, free listings, pay per transaction, interaction and so on. This trend is highly likely to spill over into the remainder of the decade and we will probably witness further developments and rise of newer fresh ideas. One thing is certain though; even as trends increase and diversify, the space remains the same.
Successful business models of the future will likely be much different than what we experience today. Expect changes and be willing to adopt new methods in the coming years. Adaptability is the key to a successful dealership lead generation strategy.