There is a great deal to know about microsites and what they can do for your company’s website. The best thing to consider is the ability of your team to design each microsite specifically within the specific guidelines of your company and any individual campaign you are running, product being sold or other marketing goal.
Topics: Boat Dealerships Landing Pages & Microsites Marketing Tips & Tricks
“Digg – what the internet is talking about now”! There is much to be said for placing the name of your dealership at the head of the table on a site that promotes EVERYTHING. This is a quality social bookmarking site that can help pull the presence of your site up the list in the Google and other search results. While it may take a few link submissions to improve your presence on Digg, there is nothing better than to continue attempts and press your name and brand out into the online world.
Topics: Social Media Management Search Engine Optimization (SEO) Boat Dealerships Marketing Tips & Tricks
We all know that when building a business choosing the proper promotional events and strategies can be extremely costly and difficult at the same time. There is nothing better than to take some time to evaluate the many methods that are available to help minimize the cost in these promotions for your boating company, reaching out to your potential customers with passionate and active branding and vision.
You have invested time, money, and resources into your display at the local boat show or expo. What next? Once your customers arrive, they have every bit of freedom to roam around the venue as they please. The goal is then to get them to your booth and want to stay there, rather than wander to other displays. Below are some methods you can implement to entertain and delight your customers into staying at your booth.
Topics: Lead Generation Customer Retention Event Marketing Boat Dealerships Marketing Tips & Tricks
Summer months pose an unpredicable sales success in the marine industry. Too much heat can cause folks to stay indoors. Too little rain during the wet season can cause droughts. Or, summer could offer the perfect time to indulge in the boating lifestyle. It varies year to year. This article is focused on how to increase Summer sales during those not-so-forgiving hot seasons.
Topics: Lead Generation Boat Dealerships Marketing Tips & Tricks
Okay, we all know that having a promotional show is a great way to meet potential customers and land new business. One thing that we often overlook is going out of our way to personally invite existing customers to come take a look around and talk to you again. Remember that if these customers have already purchased a boat from you in the past there may be any number of future purchases needed!
Topics: Call Campaigns Customer Retention Boat Dealerships Marketing Tips & Tricks
So, you are hosting a local boat show where all of your wonderful products will be on display and ready for sale at the drop of a hat. Well, don’t let a single drop of potential business “sail” away into the wind!
Topics: Call Campaigns Event Marketing Boat Dealerships Marketing Tips & Tricks
A successful boat show is an exciting prospect, no doubt. It is a culmination of relentless marketing efforts and detailed planning. So, what happens after a successful show? After-sale services and other follow up strategies further work towards breaking new ground in boat sales and customer satisfaction. This article is aimed at exploring the benefits of calling customers after a successful boat show.
Topics: Call Campaigns Lead Response & Management Customer Retention Boat Dealerships Marketing Tips & Tricks
It is a known fact that for any business to survive and thrive, several strategic partnerships need to be secured. The need to make friends and partners ensures the smooth continuation of business operations at a time when new trends are seemingly transforming the business landscape as we know it. This article is aimed at exploring four kinds of partnerships that benefit boat dealerships and the inside scoop on each.
Now, this may seem like an obvious question or consideration when planning your own boat show or other event, but there are many factors to consider when promoting and advertising in advance. While it is clear that both your company and your event are included in the same overall goals, certain ideals of your website may be more generalized while the presentation of your show is more colorful and exciting. The two may eventually need to be separate yet linked at the core.
Topics: Event Marketing Websites Optimization Boat Dealerships Marketing Tips & Tricks
