It is a known fact that for any business to survive and thrive, several strategic partnerships need to be secured. The need to make friends and partners ensures the smooth continuation of business operations at a time when new trends are seemingly transforming the business landscape as we know it. This article is aimed at exploring four kinds of partnerships that benefit boat dealerships and the inside scoop on each.
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Below are a few partnerships that are highly beneficial to boat dealerships.
- INSURANCE PARTNERS: Boat sales and the insurance covers on the boats are a package deal. Insurance companies shoulder any additional costs arising from unforeseen eventualities. The truth of the matter is customers and everyone else in that regard prefers convenience. This is in the sense that boating enthusiasts can purchase boats, accessories and an insurance cover for the same in one place. This sort of arrange is highly beneficial to the boat dealership as they can offer advice and insight into what products and packages are best tailored to meet the specific clients’ need.
- MARITIME AUTHORITIES AND OTHER GOVERNMENT AGENCIES: This is perhaps the single most important partnership a boating firm can invest in. Owning a boat is one thing, acquiring the necessary licenses and paperwork is another. Without the proper maritime licenses, boating firms would slowly and eventually run out of business. This is to emphasize the important role sea, lake or ocean authorities play in facilitating boat sales, the consequent registration and licensing of vessels. This arrangement attracts boat enthusiasts which is a big boost to the firm at the end of the day. The mentioned authorities are also responsible for the maintenance of safety standards and upholding the worthiness of vessels.
- LOGISTICS PARTNERS: Once a boat purchase is complete one cannot simply pick up the boat and head home as is the case with electronic gadgets such as phones. Boats may sometimes need to be delivered to clients’ miles away. This creates a niche that is filled by heavy load hauling firms and companies. An association with strategic logistics partners benefits the boating firm by minimizing the costs incurred transporting vessels. Partnerships allow discounts and favorable rates that satisfy both parties. This allows the boat dealerships to continue doing what they do best; manufacture and sell boats.
- MEDIA PARTNERS: We live in a world where the media takes on an important role of shaping opinions and trends. It is therefore good business to be on the same side as the media. A media partnership can help paint a picture about a boat dealership that can either make or break the said boating firm. A good media partnership aligns a boating firm with the benefits that come with great publicity.
The success of any given business set up will depend on several factors that include the business models being employed, the human resources factor, marketing strategies and most importantly the business partnerships or the strategic names behind a given business entity. Boating is a lucrative affair no doubt, any given boating firm will require as many strategic partners as is possible, if the goal is to remain afloat.
