MDS Brand Blog

If you are a new startup business owner or learning about the latest in technological advancements in marketing, you may wonder what the value of inbound marketing is over simply investing in the complete marketing department of your company. Here are some of the most important key points to know about the value of inbound marketing for lead generation and the growth of your sales:

We all know that the search engine is the easiest place to find the most popular websites for products for which we are shopping, information we need for research, and any other basic data to cover all our needs. The internet has become the encyclopedia of the 21^st century, and with the millions of websites, blogs, articles and many more pages out there, it is a battle to appear at the top of the list.

Search engine optimization (SEO) was not in existence until the early 1990s but really picked up in the mid-90s. It is at this time that webmasters realized that to rank better on search engines, they had to pay attention to the kind of content that they were churning out.

We all know that when building a business choosing the proper promotional events and strategies can be extremely costly and difficult at the same time. There is nothing better than to take some time to evaluate the many methods that are available to help minimize the cost in these promotions for your boating company, reaching out to your potential customers with passionate and active branding and vision.

You have invested time, money, and resources into your display at the local boat show or expo. What next? Once your customers arrive, they have every bit of freedom to roam around the venue as they please. The goal is then to get them to your booth and want to stay there, rather than wander to other displays. Below are some methods you can implement to entertain and delight your customers into staying at your booth.  

Summer months pose an unpredicable sales success in the marine industry. Too much heat can cause folks to stay indoors. Too little rain during the wet season can cause droughts. Or, summer could offer the perfect time to indulge in the boating lifestyle. It varies year to year. This article is focused on how to increase Summer sales during those not-so-forgiving hot seasons.

Social media is here with us and certainly here to stay. It has proven to be one of the best modern platforms for communication, and with it came many other uses. Many customers are ebracing online shopping, and a majority of those shoppers are on one or more social media platforms. Industries have begun to embrace social media as a marketing platform for their products and services, and the marine industry is no exception. In fact, given the highly social and fun-loving character of the industry, social media has become an integral part of any marine business. People in the niche love going to events like demo days, boat shows, water sport tournaments, fishing tournaments, and more. What better way to reach those folks than social media where the action is.

We now know that social media is effective in many ways for both life and business. There are several social media platforms which can be helpful to both attract and communicate with potential and existing clients, however if you want to spread your business further across the boating and marine industry there may be some specific areas of focus.

Most businesses take prospects very seriously and converting those into customers requires knowledge of consumer patterns. This article reveals the best time of the day to contact your leads in the marine industry. Most marketers are enthusiastic when they ascertain the hour to pass essential information to consumers without it going unnoticed. It is not always necessary to wait for a persuasive event, investigate the purchaser and craft messages accordingly. Sometimes, all the marketer needs to know is the best opportunity to successfully gain the attention of their prospects. Here are some of the best times to do so.

Okay, we all know that having a promotional show is a great way to meet potential customers and land new business. One thing that we often overlook is going out of our way to personally invite existing customers to come take a look around and talk to you again. Remember that if these customers have already purchased a boat from you in the past there may be any number of future purchases needed!