MDS Brand Blog

So, you are hosting a local boat show where all of your wonderful products will be on display and ready for sale at the drop of a hat. Well, don’t let a single drop of potential business “sail” away into the wind!

Social media marketing capitalizes on the human desire to network with other people, build new friendships and exchange experiences. This sphere creates a whole new audience that comprises would-be consumers. This article is aimed at exploring the possible signs that point toward the need to invest in social media.

There are a number of studies that have shown that having a little fun or entertainment on the job can help boost or recharge the batteries of those who spend so many hours per week together. Personal experience for many of us can attest to this. When there is something fun to look forward to, or good memories to look back on in the workplace, it raises the energy among the workers.

A successful boat show is an exciting prospect, no doubt. It is a culmination of relentless marketing efforts and detailed planning. So, what happens after a successful show? After-sale services and other follow up strategies further work towards breaking new ground in boat sales and customer satisfaction. This article is aimed at exploring the benefits of calling customers after a successful boat show.

All businesses face competition and it is wise to learn what the ‘other guys’ are doing in order to see what works best, what doesn’t work, what they might be missing that your dealership can capitalize on, and so much more. This information can be invaluable.

Loyalty and excitement in the workplace can be a difficult aura to manage, from both sides of the fence. Employees can find themselves frustrated and undervalued or the employer can see a lack of work or energy on the side of employees. Workplace morale can heavily effect productivity and for that it is important to keep staff energy, excitement and loyalty at its best.

It is a known fact that for any business to survive and thrive, several strategic partnerships need to be secured. The need to make friends and partners ensures the smooth continuation of business operations at a time when new trends are seemingly transforming the business landscape as we know it. This article is aimed at exploring four kinds of partnerships that benefit boat dealerships and the inside scoop on each.

Today, lead generation and follow up is the main reason most business set ups invest in a social media presence. Merely having social media accounts doesn’t necessarily mean automatic results; like everything else, social media does require some strategic planning and execution. For small up-and-coming businesses, expenditure on marketing, lead generation and follow up doesn’t always make much sense. Social media is the new marketing arena and the competition knows this. This article is aimed at exploring the various ways in which you can increase your reach on social media and, in doing so, give your firm a strategic advantage.

While we all know that there are many reasons to enter social media as an individual, from catching up with old friends and colleagues to finding a new job, there are also plenty of reasons to enter social media as a business. Social media is a great marketing tool throughout several industries and for all different types of companies, helping to further develop the inbound marketing process for your business.

Customer service index, abbreviated as CSI, is a standard measure of customer satisfaction. It gives direct insight into the quality of customer service offered and consequently how happy or satisfied the customers are about it. As always, the success of any business set up will rely on customer satisfaction, among other things. A CSI survey is an extensive demographic representation that covers various sectors of an economy over a defined period of time. The survey rates customer experience on a scale of 1-10 on a series of definitive metrics covering areas such as efficiency, professionalism, complaint response, timeliness, quality of service and products, ease of doing business amongst others. This article is aimed at highlighting the various ways you can increase your customers’ satisfaction and hopefully bolster your customer ratings.