Social media marketing capitalizes on the human desire to network with other people, build new friendships and exchange experiences. This sphere creates a whole new audience that comprises would-be consumers. This article is aimed at exploring the possible signs that point toward the need to invest in social media.

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Here are a couple of reasons why your dealership should get with it;

1. MARKETERS SEEM TO BE PAYING MORE ATTENTION TO SOCIAL MEDIA: A large percentage of people are now on social media. This presents a fresh and vast market ready for your brand. Many businesses today invest heavily in a social media presence engaging in rigorous and strategic marketing drives that target the social media sphere.
   
   
2. YOUR COMPETITORS ARE ALREADY ON SOCIAL MEDIA: Both the competition and prospective clients are on social media. It is therefore advised to be present on social media in order not to be outshined by those who have realized its potential.
   
   
3. THE CLIENTS ARE ASKING: Due to the recent uprising of the buyer’s market, clients rarely wait around for representatives. A social media presence allows businesses to constantly keep in touch with the customers and meet them where they are. Following up on customer experiences, reviews and suggestions has been made easy through social media. If your clients are asking if your business has a social media presence, it’s probably time to invest in one; or a couple.
   
   
4. IT’S GETTING MORE HYPE THAN YOU THINK: Social media was initially a way to keep in touch with family and friends while making new connections. Now, almost everyone with access to the internet has a social media account; grandma, little tommy, and even your cat. Since so many eyes fall on this one space, it is now being heavily used by businesses to bridge the marketing gap, see customer reviews, and offer a more personable approach to doing business.

Some people and businesses do require a level of convincing before taking the social media plunge. However, as time moves forward, the popularity of this tool as a marketing outlet grows increasingly popular. As a person with knowledge in the marine industry, you know full well how important it is to keep up with trends in order to continue impressing your fun-loving audience. Social media is the perfect outlet to do so.

For those who are not on social yet, here is an article on how to get started.
"6 Steps to Launch and Maintain Social Media for Business."

REFERENCES: www.tbsmo.com/7-signs-your-business-should-invest-in-social-media, www.dentistrytoday.com/news/today’s-dental-news/five-signs-you-should-invest-in-digital-marketing, m.huffpost.com/us/entry/9442338