MDS Brand Blog

4 Major Benefits of a CSI Campaign.

Posted by Marine Dealer Solutions on Jun 12, 2018 1:15:00 PM

Customer Satisfaction Index (CSI) campaigns provide a number of important benefits to help maintain business in the coming seasons. While each marketing campaign has a specific goal, it is important to gain information on specific customer response to your products, marketing strategy, customer service, communication and more, in order to help determine what has gone right and what needs to be updated in the coming seasons. In most cases at this time, boat show season has passed for the year and sales are at their peak. Now it is time to find out how your new and returning customers feel about their interactions with your company and whether they will likely refer friends, family, neighbors and other contacts to you.

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Topics: Customer Satisfaction (CSI) Marketing Tips & Tricks

What is a CSI Campaign? Part 2

Posted by Marine Dealer Solutions on Jun 7, 2018 9:21:00 AM

As mentioned in the previous article, now is prime time to start the follow-up process with all of those leads and customers gained from boat shows and related efforts. The benefits of inquiring on your customers’ satisfaction with their interaction with your brand are clear.

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Topics: Customer Satisfaction (CSI) Marketing Tips & Tricks

What is a CSI Campaign?

Posted by Marine Dealer Solutions on May 28, 2018 11:19:00 PM

CSI, in this context, stands for Customer Satisfaction Index and describes customer sentiments towards a business they personally interacted with. A CSI Campaign is an effort to discover how your customers feel about their experience with your dealership. The feedback gathered from these campaigns is invaluable as it reveals what your customers might be telling their peers. Positive sentiments reveals what should continue, and negative sentiments shed light on what can be improved upon. Campaigns of this sort are also an opportunity to thank your customers, which can go a long way in promoting a positive customer experience. 

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Topics: Customer Satisfaction (CSI) Marketing Tips & Tricks

Did You Know: PPC Advertising Allows You to Set Time Frames on Ads.

Posted by Marine Dealer Solutions on May 22, 2018 7:36:00 AM

One bit of knowledge to arm yourself with when setting up online ad campaigns is that you have the right to set everything up to your standards. There is no reason to get “bullied” into spending more that your marketing budget simply to get a few visitors to your landing page, website, or other location.

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Topics: Search Engine Optimization (SEO) Pay Per Click Advertising (PPC) Marketing Tips & Tricks

Remarketing with PPC – What it Could Do for Your Business

Posted by Marine Dealer Solutions on May 14, 2018 11:00:00 AM

As you test the results of your existing marketing campaigns, there is much to consider in the remarketing efforts needed to improve your return on investment (ROI). Luckily, if you are improving conversion rates, sales, or other defined goals from updates to your marketing campaigns, then it is easy to believe that your ROI on remarketing to a PPC campaign would be worthwhile for even greater improvement.

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Topics: Search Engine Optimization (SEO) Pay Per Click Advertising (PPC) Re-Marketing Ads Marketing Tips & Tricks

Three Key Benefits of a National PPC Campaign

Posted by Marine Dealer Solutions on May 8, 2018 10:18:00 AM

Geo-targeting a national pay-per-click (PPC) campaign is an option to add to the overall national presence of an advertisement. There is more than simply creating an ad that is presentable to an audience across the entire nation; details can be worked into the campaign to target specific audiences.

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Topics: Search Engine Optimization (SEO) Pay Per Click Advertising (PPC) Marketing Tips & Tricks

Three Key Benefits of a Local PPC Campaign

Posted by Marine Dealer Solutions on Apr 30, 2018 12:01:00 PM

There are a number of reasons that pay-per-click (PPC) advertising can assist in growth of business, brand, and company name. One thing to know is that local PPC will be of great value for boat and other dealerships with the ability to reach your immediate audience closely.

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Topics: Search Engine Optimization (SEO) Pay Per Click Advertising (PPC) Marketing Tips & Tricks

Differences Between Local and National PPC Campaigns

Posted by Marine Dealer Solutions on Apr 24, 2018 12:00:00 AM

While there are careful strategies to manage in all Pay-Per-Click (PPC) marketing campaigns, there are plenty of agencies that are able to help manage all the ins and out of these campaigns in order to help determine the best options. Two types of PPC advertising are local and national campaigns.

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Topics: Search Engine Optimization (SEO) Pay Per Click Advertising (PPC) Marketing Tips & Tricks

What to Expect from a Pay Per Click Campaign

Posted by Marine Dealer Solutions on Apr 16, 2018 7:23:11 PM

To consider the use of a Pay Per Click (PPC) campaigns for your business or dealership, there are some basics of this technology that are essential to recognize. The first is that rather than a flat rate for a specified length of time you are paying per click made on your Google Adwords or other media links. Additionally, it is important to remember that your ad is placed in more sites on the Google network than Google.com alone. This includes Aol.com, Ask.com and other displayed sites. 

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Topics: Search Engine Optimization (SEO) Pay Per Click Advertising (PPC) Marketing Tips & Tricks

Why Do Microsites Exist?

Posted by Marine Dealer Solutions on Apr 10, 2018 12:13:00 PM

Microsites can be considered a smaller page or group of pages that are created to help assist the needs of a company’s homepage or landing page. Microsites can be created for individual promotions or campaigns to help draw specific customer or audience attention to new or featured products and services. But, there is more than the question of “what” a microsite is; why do they exist?

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Topics: Search Engine Optimization (SEO) Boat Dealerships Landing Pages & Microsites Marketing Tips & Tricks