MDS Brand Blog

Why Blogging is Important for Boat Dealers.

Posted by MDS Brand


Still on the fence about blogging as a boat dealer? This article will give you a bit of inspiration as to why it may be time to get started. Blogging acts as an incredibly effective marketing tool to your business that will propel it to greater altitudes. Regardless of whether you run a small or a multi-million dollar boat business, blogging is an integral tool for any online marketing strategy.

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Topics: Blogging & Content Creation Marketing Tips & Tricks

5 Things to Avoid When Responding to Leads

Posted by MDS Brand


Responding to leads is a day to day responsibility in a dealership’s life. The goal is to convert those leads into sales. Whether the lead is coming from a walk-in, phone call, or an internet lead, the way you respond to that lead is essential.

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Topics: Lead Response & Management Marketing Tips & Tricks

5 Benefits Of A Boat Show & Best Marketing Techniques

Posted by MDS Brand

There are many forms of marketing that a Marine Dealer can utilize. Of all the marketing tools, there is not one that compares to the hands on experience that a Boat Show can provide. Holding a boat show allows the dealership to delight customers by offering discounted or free tickets, showcasing the newest models, creating a medium for potential sales, enticing add-ons, and building long lasting relationships with potential or current customers.

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Topics: Boat Dealerships Marketing Tips & Tricks

Benefits of knowing your customers' wants and needs prior to your event

Posted by MDS Brand

It is often said that the first conversation with a potential customer should have absolutely nothing to do with the product. Rather, this conversation should be a time for you to get an adequate understanding of who that client is, what his/her needs are, how they prefer to be contacted, how long they’ve been in the market, etc. Not having that information before the show can make for a clunky experience when the customer arrives.

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Topics: Marketing Tips & Tricks

How (and why) to keep in-touch with customers after the sale

Posted by MDS Brand

A client’s relationship is likened to a fertilized chicken egg. As the owner, you have two options: break it and make a delicious omelet or incubate it to give rise to a chick. The latter option, you will need dedication (time) and means to do so. In the end, your efforts will not be futile; you might sell the hen at a good price or get more eggs. This simple analogy emphasizes the need to foster your consumers’ trust in your business rather than break it after a sale.

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Topics: Customer Retention CRM Marketing Tips & Tricks

Top 5 most important and effective SEO tactics

Posted by MDS Brand

Search Engine Optimization (SEO) is among the widely used branches of digital marketing. If combined with other marketing tools such as app development, video production, email marketing, web design, social media, and content marketing, companies tend to attract traffic to their website and increase their revenue from the sales.

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Topics: Search Engine Optimization (SEO) Websites Optimization Marketing Tips & Tricks

10 Actionable SEO Tips to Increase Your Site Traffic

Posted by MDS Brand

Hello reader! For this page, we chose 10 top actionable SEO techniques that hold their rank because of their effectiveness, and their overall ease of implementation. Kick your website into gear by following these strategies and watch your traffic begin to grow naturally.

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Topics: Search Engine Optimization (SEO) Websites Optimization Marketing Tips & Tricks

How Many Times Should You Contact Your Lead?

Posted by MDS Brand

There is a fine line between overdoing and doing enough, and treading that line can be difficult. There are many types of contacts so there isn’t a one-size-fits-all process anymore. A sales person can call, email, send direct mail and, in today’s fast paced era, some customers may even prefer a text conversation.

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Topics: Call Campaigns Lead Response & Management Marketing Tips & Tricks

How Live Chat Improves Customer Experience

Posted by MDS Brand

 A good meal is characterized by a combination of factors. However, there is always a factor that stand out the most, making it more satiable and delicious. Website development also demands an essential feature to improve the quality of interactions between the company and the products and services. Developers should bear in mind that the best consumer experience improvement strategy starts with the correct software tools in place.

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Topics: Live Chat Marketing Tips & Tricks

5 Things to Avoid When Posting on Social Media

Posted by MDS Brand

There is no doubt that social media platforms have amplified the freedom of interactions. From the primary need to offer personalized communication, it is the best technique for marketing purposes. The appealing aspects of social media marketing are that it is both inexpensive and one can get a greater viewership than other marketing channels like TV, Radio or Newspaper. In fact, if you are keen at every news segment, every advertisement follows a brief note where the marine dealers get to entice their prospective consumers to extend their conversation on social media sites like Facebook, Twitter, and LinkedIn. Its influence is enormous, and the rewards are worthwhile.

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Topics: Lead Generation Customer Retention Social Media Management Boat Dealerships Marketing Tips & Tricks