MDS Brand Blog

There is much to be considered in the process of lead generation for any business, whether it is B2C (Business to Customer) or B2B (Business to Business). Leads do not always come easily and any marketing or sales department can shy away from this process due to the many myths that have come over the years about lead generation. Several such myths can be battled by implementing simple procedures and a little effort.

When creating your own website or others’, there is nothing better than knowing that upon any search, your desired audience will see your address at the top of the results list.

Taking great boat photographs is essential for any boat dealership. Here’s why: Pictures are the closest thing to the actual boat a customer can see without going to a dealership, and since most buyers shop online before entering a shop it is absolutely necessary to accurately portray your inventory. Additionally, photos can tell a story and give life to your brand; an exciting dealership takes exciting and action packed photos, a laid-back dealership takes photos that are laid back and relaxing to look at, and so on. Subsequently though, boring, cheap, and lifeless photos can reflect poorly on a dealership.

It costs a company more to acquire a new customer than it does to keep one. Customer retention is vital in nourishing a healthy business. Therefore, merchants benefit from customer loyalty programs to encourage customers to carry on shopping at or using the services of businesses connected with each program. A customer loyalty program is a customer-brand relationship. Whereby, the company offers high-class products, promotions, or pricing; in return, the customer agrees to be loyal to the business through repeat purchases or brand engagement.

Craigslist is respected marketing platform that should be included in your online marketing efforts. For those who aren’t aware of the power of this vastly visited site, consider that 60 million Americans use Craigslist each month (source), and that the site ranks in the top 50 of most visited sites worldwide.

Inbound marketing is a huge part of any sales process. Customers are now able to access massive amounts of information just by a simple google search. This has made the importance of website optimization for higher lead conversion is extremely important. 

A common discussion within dealerships is whether or not Live Chat is a good idea or a bad idea. There are reasons why Live Chat may not be a ideal for your dealership, but with proper management and a steady process, the benefits of Live Chat can greatly outweigh any drawbacks.

Making time to contact your previous customers is one of the most important and effective tasks a dealership can do to maximize lead effectiveness. The goal is to make sure you not only make contact with the customer, but to not bombard them with numerous attempts. A consistent and non-intrusive timeline will set you up for success.

It’s common for online retailers to assume that by listing hundreds or even thousands of products on their e-commerce website, search engine traffic will just start rolling in. This is not the case as there are many more tactics to deploy that are proven to increase site traffic, enhance your visitors’ experience on your site, and make the buying process as simple and straight-forwards as possible for your customers - all of which will, in turn, increase leads and sales.

Automated chat services have been used for years by businesses of all kinds. They have been deployed as a means of reaching out to massive client bases in what is supposed to be a cost-effective manner. Most of us, however, have been on the receiving end of an automated service of one sort or another and can each attest to its shortcomings.