MDS Brand Blog

For many, social media communication is a valuable method to spreading your voice and message out into the world, both personal and professional. The acquisition of a like is very impressive, especially as they accumulate more and more over time. When using social media pages and advertisements for the promotion of your business those likes can be turned into quality leads that will eventually convert to customers. There is a broad range of communication that can be made, relationships with potential leads, conversion to customers, and the promotion of your business as well. The right steps just need to be taken.

Social media has caused a major disruption in the communication sector.  No longer do we have to wait to communicate with family, friends, business partners, potential investors and anyone else. With the introduction of groups on social media, communication with like-minded individuals has been further simplified. The benefits from the introduction of such groups are many. From a business standpoint, these groups are a great way to put yourself in front of large numbers of viewers who have chosen to be a part of a given topic or niche. For example: The water sports community is very likely to be interested in what your dealership has to post about, especially if there are deals and discounts involved.   

Online marketing experts share contrasting views on whether SEO can improve sales. However, judging from their perspectives, there is a common understanding. That is, a better SEO strategy will boost your sales and subsequently, the revenue for your business. An SEO strategy goes beyond the traditional ranking of websites by search engines through indexing. It combines keyword research, content creation, content marketing, off-site, and onsite optimization.

The most important aspect in any business is the retention and acquisition of new customers. The smooth perpetuation of any business activity in any industry is dependent on a customer base, naturally; the boating industry is no exception. This article is aimed at highlighting some tips on how your dealership can identify and attract potential customers.

What is the purpose of having a blog? Should you go through the trouble of setting up a blog on your website? What information do I want to share? These are some of the questions that may come up as a company embarks on the journey of blogging.

While there was the historical local telephone book and the yellow pages where businesses and their telephone numbers were listed, today we have globally moved into the online world. While there is the overall presentation of the business website link, home page and phone number, there are a number of listing sites that provide customer reviews. Luckily, there are a number of free websites where your business information can be listed for free while also receiving a number of customer reviews that help present your business name out into the world.

Thinking of the word “re-marketing” it is easy to assume that there are many simple methods available to market your products and services repeatedly. However, there is no one basic definition of re-marketing, especially in consideration of the main focus of online business and eCommerce today. There are several different promotions and communication methods that can be made with existing leads or customers who would read your advertisements and marketing details regularly with interest. There are email campaigns that can be sent on a steady schedule to existing customers, as well as online display with enticing ad words that will help with both the conversion of leads to customers and attraction of new, high-quality leads.

As a boat dealer, calling leads and customers is a very important part of gaining and retaining business. To ensure, when speaking with a lead, that your prospect will want to proceed with the purchasing process there are a number of words and phrases to use that will help you gain their trust and ultimately, give them reason to continue further. A major factor when speaking with leads is to always remember the diverse nature of each and every client. If you know little about their age, culture, interest or personality of the prospect, it’s wise to maintain a general tone and use calling etiquette norms; greetings, audibility, etc. When calling a lead, bear in mind that the candidate hasn’t made a purchase yet, and reaching out to them is simply the next step forward.

The success of any dealership depends on two factors, the level of customer satisfaction and the degree of effort put into marketing. Social media marketing is a relatively recent trend that seems to be catching on pretty fast. Social media marketing capitalizes on the human desire to network and connect with other people, build new friendships, and exchange experiences. This article is aimed at exploring the dynamics of social media marketing and how to maximize your entire team’s involvement in it.

There are various methods, practices and procedures to best use Meta Tags in the development of any website and its included pages and posts.