Online marketing experts share contrasting views on whether SEO can improve sales. However, judging from their perspectives, there is a common understanding. That is, a better SEO strategy will boost your sales and subsequently, the revenue for your business. An SEO strategy goes beyond the traditional ranking of websites by search engines through indexing. It combines keyword research, content creation, content marketing, off-site, and onsite optimization.

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Search engines have given more powers to the prospects to decide which product to purchase based on their intuitions. As a marketer, SEO places you at the perfect position to direct more traffic to your website to create leads. Marketers see SEO as becoming more efficient with 82% reporting effectiveness is on the rise, and 42% of this group stating effectiveness is increasing significantly. The more leads, the better chance you stand to make sales as a boat firm. All this emphasizes the need to create a robust SEO strategy. The periodic change of algorithms by major search engines such as Google and Yahoo makes this field more dynamic, and every marketer has to keep tab so as to ensure their ranking isn’t compromised.

SEO directs attentions of your qualified leads to your site and with weak content; your website will perform poorly due to increased bounce rates.

Assuming you already have a robust SEO strategy,

here is how SEO will improve your sales: 

• GENERATING QUALIFIED LEADS
  As a marketer, the earlier you appreciate the change of power from you to your prospects the better your chances are of selling your brand. Online platforms are the cheapest ways of digital marketing, but without transforming leads to potential sales, your business struggles to strike out a niche in the market. A proper SEO strategy in place will attract traffic to your site. Not all the traffic directed to your site is ready to make a purchase. However, for the percentage of visitors who are there to make a purchase, closing on the deal must be your ultimate goal. SEO tailors your product information to your prospects' desires. Therefore, there is a likelihood of lead generation. By the mere fact, they have clicked a referral link which directs them to your website; some prospects may overlook some requirements to making that purchase. A qualified lead is that which has a higher potential of making a purchase, and SEO simply directs the right consumers to your website.

• GAINING MINDSHARE
  Mindshare involves a development of consumer popularity and awareness and forms the basis of advertising and promotion. What power does Mindshare have on consumers? Take a case of athletes’ footwear. There are already established brands like Nike which are linked to their footwear and definitely, they’ll appear among top results during any organic search. Mindshare enables consumers to narrow their scope to specific brands when they think of a product type or a category of services. SEO not only ensures that your product appears at the top to gain attention but also maintain its consistency in line with the keywords in use in various searches. This consistency is what makes a subconscious imprint on the consumer's mind that your product is linked to a particular service they need. SEO positions your website at the right place to increase encounters with many prospects. This frequent view of your product on the search results will spark an interest to know more about your offer. Thus, if all your content was enticing to them, they will make a bold move to make that purchase. Bear in mind; the popularity can be achieved to a lesser or greater degree. This depends on the quality of your product/ service and the market.

• IMPROVING DEALERSHIP CREDIBILITY AND EXPERIENCE
  Every prospect opting for an internet search is aware that there are innumerable spams and scams posing as a legit business. Your site needs to be honest and legitimate, first in the spectacle of the search engines and to your consumers. Search engines such as Google, Yahoo and Bing are into internet services for business too. They wouldn’t risk it to provide search results which are unauthentic and not tailored to suit your needs. Thus, they have the mandate to vet all the websites accordingly using bots to provide results which are related to your search terms. In doing so, they vet your site’s credibility and trustworthiness based on several factors i.e. In-Links, Out-Links, User -Friendly site (easy to navigate), error free site, etc.
  
  For your site to appear among the top results, it has surely earned the status. Now, the focus turns to the consumer vetting. Most prospects tend to make their decisions based on the positive reviews they read from other customers pertaining the product or service rather than on the keyword density. 81% of surveyed marketers have integrated social media marketing with traditional marketing to increase discoverability of their website. Thus, it’s prudent to add a little bit of human perspective into your SEO marketing strategies. In doing so, the deal will be made much easier and quicker since the prospect has your trust.

SEO will build you firms trust and relevancy. However, to maintain this consistency in the ever dynamic digital marketing techniques, adopting the best strategy will define the direction of your sales. Invest in your SEO team and see your sales improve each and every business day.