MDS Brand Blog

There is no doubt that social media platforms have amplified the freedom of interactions. From the primary need to offer personalized communication, it is the best technique for marketing purposes. The appealing aspects of social media marketing are that it is both inexpensive and one can get a greater viewership than other marketing channels like TV, Radio or Newspaper. In fact, if you are keen at every news segment, every advertisement follows a brief note where the marine dealers get to entice their prospective consumers to extend their conversation on social media sites like Facebook, Twitter, and LinkedIn. Its influence is enormous, and the rewards are worthwhile.

Topics: Lead Generation Customer Retention Social Media Management Boat Dealerships Marketing Tips & Tricks

Boat dealer marketing still remains an expensive endeavor. It is necessary to ensure the ideas implemented to generate sales leads in the boating industry are the best. Competition between boat dealerships is very high, and only the best can maneuver through and make great returns.

When the right strategies are implemented, it becomes easier to get the best boat leads. The idea here is to ensure that the link between you and potential buyers is strong enough.

Topics: Lead Generation Search Engine Optimization (SEO) Boat Dealerships Marketing Tips & Tricks

 One of the most challenging obstacles faced by online marketers lies in maintaining a path to purchase that leads directly to a specific brand. This is especially true if the path to purchase has the potential to steer the customer into the path of a competitor's product. This is an all-too-common scenario that many online marketers face.

Topics: Customer Journey

We live in an era where internet marketing is one of the most effective and affordable ways to reach target audiences. When it comes to marketing for boat dealers, one thing that requires great attention is your dealer website.

Topics: Websites Optimization Marketing Tips & Tricks

Learning the top 5 methods to increase customer retention can be one of the smartest moves you make for your dealership. Customer retention is one of the pillars of any long-standing business and any successful dealership owner will tell you, repeat customers are the lifeblood of your organization.

Topics: Lead Response & Management Customer Retention CRM

Is live chat software for boat dealers really important for your dealership? The answer is a resounding yes. Visitors invited to live chat are 6.3 times more likely to become customers compared to those who don’t offer the feature.

Topics: Lead Response & Management Customer Retention Live Chat

 There’s just no way around it: successful search engine optimization for boat and yacht dealers starts with a clear understanding of who the audience is. This includes what the target market is looking for and where that market is finding answers. The first rule of successful boat dealer marketing is to do your research.

Topics: Search Engine Optimization (SEO) Marketing Tips & Tricks

 All sales dealerships go through down times, and boat dealerships are no exception. But that doesn’t mean that your sales team should be sitting at their desks waiting for their phones to ring. This is a great time to get plenty of other things done. 

Topics: Call Campaigns Lead Response & Management Lead Generation Customer Retention CRM Marketing Tips & Tricks

Many boat dealers often feel like fish out of water when it comes to social media management. Their specialties do not align with the art of marketing their service through social media.

Fortunately, most do acknowledge the importance of social media management in marine dealerships. All that is lacking is adequate resources and reliable information on how to pave their way into success through social media marketing.

Topics: Social Media Management Marketing Tips & Tricks

One of the most efficient methods to market your dealership to new customers can be done by delighting your existing loyal customers. The goal is to turn your existing customers into brand evangelists. Having current customers spreading your brand and product through positive word-of-mouth interactions can go a long way for your dealership. The best method to achieve this goal is to follow a simple rule; under promise and over deliver. Go above and beyond your customer expectation.

Topics: Customer Retention Customer Satisfaction (CSI) Marketing Tips & Tricks