Boat dealer marketing still remains an expensive endeavor. It is necessary to ensure the ideas implemented to generate sales leads in the boating industry are the best. Competition between boat dealerships is very high, and only the best can maneuver through and make great returns.
When the right strategies are implemented, it becomes easier to get the best boat leads. The idea here is to ensure that the link between you and potential buyers is strong enough.
Topics: Lead Generation Search Engine Optimization (SEO) Boat Dealerships Marketing Tips & Tricks
One of the most challenging obstacles faced by online marketers lies in maintaining a path to purchase that leads directly to a specific brand. This is especially true if the path to purchase has the potential to steer the customer into the path of a competitor's product. This is an all-too-common scenario that many online marketers face.
Topics: Customer Journey
We live in an era where internet marketing is one of the most effective and affordable ways to reach target audiences. When it comes to marketing for boat dealers, one thing that requires great attention is your dealer website.
Learning the top 5 methods to increase customer retention can be one of the smartest moves you make for your dealership. Customer retention is one of the pillars of any long-standing business and any successful dealership owner will tell you, repeat customers are the lifeblood of your organization.
Is live chat software for boat dealers really important for your dealership? The answer is a resounding yes. Visitors invited to live chat are 6.3 times more likely to become customers compared to those who don’t offer the feature.
Topics: Lead Response & Management Customer Retention Live Chat
There’s just no way around it: successful search engine optimization for boat and yacht dealers starts with a clear understanding of who the audience is. This includes what the target market is looking for and where that market is finding answers. The first rule of successful boat dealer marketing is to do your research.
Topics: Search Engine Optimization (SEO) Marketing Tips & Tricks
All sales dealerships go through down times, and boat dealerships are no exception. But that doesn’t mean that your sales team should be sitting at their desks waiting for their phones to ring. This is a great time to get plenty of other things done.
Topics: Call Campaigns Lead Response & Management Lead Generation Customer Retention CRM Marketing Tips & Tricks
Many boat dealers often feel like fish out of water when it comes to social media management. Their specialties do not align with the art of marketing their service through social media.
Fortunately, most do acknowledge the importance of social media management in marine dealerships. All that is lacking is adequate resources and reliable information on how to pave their way into success through social media marketing.
One of the most efficient methods to market your dealership to new customers can be done by delighting your existing loyal customers. The goal is to turn your existing customers into brand evangelists. Having current customers spreading your brand and product through positive word-of-mouth interactions can go a long way for your dealership. The best method to achieve this goal is to follow a simple rule; under promise and over deliver. Go above and beyond your customer expectation.
Topics: Customer Retention Customer Satisfaction (CSI) Marketing Tips & Tricks
In the world of sales, regular communication is an essential part of the success of any company. It costs five times the amount to acquire a new customer, than to keep an existing customer.
Topics: Call Campaigns Lead Response & Management Customer Retention
