MDS Brand Blog

Successful business owners agree that staying in touch with customers is extremely important. However, finding a reason to call them without seeming bothersome can be challenging. The most important rule is NOT to call with a sales pitch every time. 

Hosting an event is not only a great way to engage with your clients but also one of the best ways to drive traffic to your store and generate leads. Let’s say you’ve decided to throw a Demo Day at your local lake or dealership for your customers so they can come down and test drive their favorite boat. What better way to find out what the newest models have in store for them than to see it first-hand. Everyone loves a hands-on experience, especially boaters! Your first thought should be “When should I start sending out invites, and how?” There is no easy answer here as there are many variables that come into play. An abundance of research has been done to find out when the best time to send event invites is. We’ll go over the most important factors so that you can make the highest impact on your event and drive quality leads to your show or dealership.

Hosting a boat show and wish to increase your attendance rate? Are you following up with your customers after the show?

One major challenge online shoppers face is that their questions are not always able to be answered immediately and/or correctly. A quick and easy solution is to integrate a live chat feature on the website. Live Chat allows the customer to shop and browse at their own pace, while still being able to receive answers to their individual questions. It helps potential customers as well as returning customers with any information they need. Simultaneously, Live Chat allows boat dealers to be more precise and specific towards the customer’s present and future needs.

HOW IT WORKS We take your entire customer base and input it into our dialing software. Then we create a call script which will be sent to you for approval and that will successfully achieve our three primary goals for the calling campaign - Driving traffic to your event, generating hot leads, and purify your customer list by capturing updated contact and boating information (call status's) so our agents can categorize the result of each call. When we call a customer we use your event as the reason for the call which immediately causes the customer to put down their guard and start conversing with us about their boating experience. After the customer has put their guard down then we set the hook and look for buying signs. 

How are you following up with your leads? Are you calling the new leads that come in immediately or even in the same day? It can be hard to get in contact with these leads due to a dealerships busy schedule. Let's say you do call the lead within the same day, how is your follow up process? Do you call them back the next day? Or maybe next week? This is the conundrum for most dealerships. 

How to increase customer retention and show your customers you truly care about them! Most dealerships forget to reach out to existing customers because they are focused on trying to gain new ones. Here are a few steps of attracting your existing customers and making them feel loyal to your dealership and to the brand so they will come back and do further business with you.

Marine Dealer Solutions is a team made up of marketing, business development, and management professionals from within the Marine industry, and most importantly dealer principals who have been in your shoes. With decades of experience we have developed a suite of services to help you more effectively engage your customers, communicate with them more efficiently, and most importantly help you identify them when they are ready to buy.