One of the most efficient methods to market your dealership to new customers can be done by delighting your existing loyal customers. The goal is to turn your existing customers into brand evangelists. Having current customers spreading your brand and product through positive word-of-mouth interactions can go a long way for your dealership. The best method to achieve this goal is to follow a simple rule; under promise and over deliver. Go above and beyond your customer expectation.

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Here are a few things you can do to turn your customers into evangelists

Know Your Customers
A key aspect in turning your existing customers into a brand evangelists is by understanding who your customer base is. As a dealership, you need to know what your customers interests are, their hobbies, and their priorities. By doing this, a dealership can create a mutual understanding with a customer and understand what best fits their needs.

Create a Brand Identity
One of the most important factors in getting customers to champion for your brand is by creating a brand identity that the customers can get behind and relate to. Brand loyalists are created because they can personally relate to the brand and are enthusiasts as well.

Engage and Interact With Customers
Loyal customers not only want to be respected for their business but they also want to feel like they are part of the business. These customers want to know that their opinion is being heard and listened to. When a dealership engages and interacts with the customer, it further cements their loyalty to the brand. A dealership can interact with the customer base by seeking testimonials, rewarding referrals, and responding to feedback. This will create a strong relationship with the customer and a relationship the customer can be proud they are part of.

--As a dealership, it is important to create, maintain, and grow your customer base. By turning existing customers into customer evangelists, it will open a whole new door that your dealership will prosper off of. Know your customer base, create a strong brand identity, and interact with your customers. These are the keys to success.