There is no doubt that social media platforms have amplified the freedom of interactions. From the primary need to offer personalized communication, it is the best technique for marketing purposes. The appealing aspects of social media marketing are that it is both inexpensive and one can get a greater viewership than other marketing channels like TV, Radio or Newspaper. In fact, if you are keen at every news segment, every advertisement follows a brief note where the marine dealers get to entice their prospective consumers to extend their conversation on social media sites like Facebook, Twitter, and LinkedIn. Its influence is enormous, and the rewards are worthwhile.
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As an imminent social media marketer, it is prudent that you apply these social media content tactics for the success of your boat dealership. Nonetheless, before you start implementing some of the strategies; effective communication and avoiding common mistakes will ensure a smooth sail in attracting more consumers. Be mindful to avoid some of these social media blunders that many firms do either knowingly or innocently. Your online reputation will hangs in the balance once your team clicks “post.”
These are 5 things to AVOID when posting on social media.
- Using inappropriate trending news/events/hashtags.
The trending news suggests nearly everyone is taking part in the discussion. The natural thing to do is to post promotional news during this time while mentioning the trending topic. Well, taking advantage of popular hashtag with little information about its existence is a sure way to jeopardize your boat business. Why is that? It is certain you will achieve the goal of reaching out to many online consumers. Though, the risk of portraying your boat dealership business as being insensitive, inappropriate and/or ignorant is greater. Your competitors may want to use that shortcoming to convince your otherwise loyal customers to embrace their services.
Your social media strategist must be well aware of the existence of a trending topic before he or she joins in to post adverts to the online community. Additionally, avoid using political trending topics since you do not want to affiliate with any political divide. Maintain a neutral face on social media and attract potential clients with divergent views on policy making which do not have a swerving influence on your boat dealership.
- Providing Unprofessional Answers.
Everyone is reading your posts, and some will subscribe to ensure they do not miss out on any of your posts. As a matter of fact, this should make you wary of the nature of your replies to aggravated consumers. It is better to distinguish between a dissatisfied client and a persistent one who keeps on attacking your marine company. Both deserve a response, but how you craft it will be left to the online audience to judge. Maintaining a positive online reputation is quite the task but implementing a damage control strategy is even harder. Train your employees to acknowledge and apologize for any mistakes pointed out. Their language in response to the claim must uphold all standards of decency since you don’t want to draw adverse attention to your boat dealership.
- Spamming.
Being a “posting enthusiast” is chronic to your business. Increased posting frequency in social media platforms is “annoying” and “attention seeking.” Make few but thoughtful posts that will speak more about your business. Finding a healthy balance between the frequency of posts and the depth of information in each will surely add reputability to your online presence.
- Automated Systems.
When your boat dealership gains new prospective consumers, the questions to be addressed will continue to increase. With significant workload comes the desire to adopt an automated reply system to give responses to your clients. Rather, invest in employing customer care agents who respond to online claims. Everyone likes personalized messages i.e. human and not robotic. The personal touch in every message your employees post makes other consumers seek clarification without the fear of being left unanswered or dissatisfied. Trust is built between the two parties and is a plus to the boat dealership.
- Disregarding social media guidelines.
Every business must have a set of rules for every employee running any social media profile follows. Once they disregard these guidelines, the company’s image is at stake. No rules mean any post is allowed and steps are not in place to avoid posts that lack quality. This is a red flag to the marketing team. Such guidelines are there to ensure proper transition from formulating of the message to the final proofreading and authenticating before posting.
Employees must acknowledge the differences between a boat dealership and a personal social media account. As the latter gives personal views, the former holds the future of the business. Every post elicits a reaction from the community, but the best one is that which propels the boat business towards more sales and not a boycott or protest.
