MDS Brand Blog

Social media is here with us and certainly here to stay. It has proven to be one of the best modern platforms for communication, and with it came many other uses. Many customers are ebracing online shopping, and a majority of those shoppers are on one or more social media platforms. Industries have begun to embrace social media as a marketing platform for their products and services, and the marine industry is no exception. In fact, given the highly social and fun-loving character of the industry, social media has become an integral part of any marine business. People in the niche love going to events like demo days, boat shows, water sport tournaments, fishing tournaments, and more. What better way to reach those folks than social media where the action is.

We now know that social media is effective in many ways for both life and business. There are several social media platforms which can be helpful to both attract and communicate with potential and existing clients, however if you want to spread your business further across the boating and marine industry there may be some specific areas of focus.

Most businesses take prospects very seriously and converting those into customers requires knowledge of consumer patterns. This article reveals the best time of the day to contact your leads in the marine industry. Most marketers are enthusiastic when they ascertain the hour to pass essential information to consumers without it going unnoticed. It is not always necessary to wait for a persuasive event, investigate the purchaser and craft messages accordingly. Sometimes, all the marketer needs to know is the best opportunity to successfully gain the attention of their prospects. Here are some of the best times to do so.

Okay, we all know that having a promotional show is a great way to meet potential customers and land new business. One thing that we often overlook is going out of our way to personally invite existing customers to come take a look around and talk to you again. Remember that if these customers have already purchased a boat from you in the past there may be any number of future purchases needed!

So, you are hosting a local boat show where all of your wonderful products will be on display and ready for sale at the drop of a hat. Well, don’t let a single drop of potential business “sail” away into the wind!

Social media marketing capitalizes on the human desire to network with other people, build new friendships and exchange experiences. This sphere creates a whole new audience that comprises would-be consumers. This article is aimed at exploring the possible signs that point toward the need to invest in social media.

There are a number of studies that have shown that having a little fun or entertainment on the job can help boost or recharge the batteries of those who spend so many hours per week together. Personal experience for many of us can attest to this. When there is something fun to look forward to, or good memories to look back on in the workplace, it raises the energy among the workers.

A successful boat show is an exciting prospect, no doubt. It is a culmination of relentless marketing efforts and detailed planning. So, what happens after a successful show? After-sale services and other follow up strategies further work towards breaking new ground in boat sales and customer satisfaction. This article is aimed at exploring the benefits of calling customers after a successful boat show.

All businesses face competition and it is wise to learn what the ‘other guys’ are doing in order to see what works best, what doesn’t work, what they might be missing that your dealership can capitalize on, and so much more. This information can be invaluable.

Loyalty and excitement in the workplace can be a difficult aura to manage, from both sides of the fence. Employees can find themselves frustrated and undervalued or the employer can see a lack of work or energy on the side of employees. Workplace morale can heavily effect productivity and for that it is important to keep staff energy, excitement and loyalty at its best.