To consider the use of a Pay Per Click (PPC) campaigns for your business or dealership, there are some basics of this technology that are essential to recognize. The first is that rather than a flat rate for a specified length of time you are paying per click made on your Google Adwords or other media links. Additionally, it is important to remember that your ad is placed in more sites on the Google network than Google.com alone. This includes Aol.com, Ask.com and other displayed sites.
Topics: Search Engine Optimization (SEO) Pay Per Click Advertising (PPC) Marketing Tips & Tricks
Microsites can be considered a smaller page or group of pages that are created to help assist the needs of a company’s homepage or landing page. Microsites can be created for individual promotions or campaigns to help draw specific customer or audience attention to new or featured products and services. But, there is more than the question of “what” a microsite is; why do they exist?
Topics: Search Engine Optimization (SEO) Boat Dealerships Landing Pages & Microsites Marketing Tips & Tricks
We have spoken many times about online marketing and the many benefits of SEO for your dealership’s online presence. There is also the importance of positive or White Hat SEO in keeping your company name on the proper side of the business and online world. Most recently we have presented the topic of microsites and the many benefits they can provide to your dealership, especially in the fact that online marketing is so much a factor in today’s business world. Many marketing professionals state the clear benefits of microsites as decluttering the homepage, adding focus for page visitors, adding to marketing tests and promotions, building your company brand and brand awareness and then, finally, SEO influence.
Topics: Search Engine Optimization (SEO) Boat Dealerships Landing Pages & Microsites Marketing Tips & Tricks
There are a lot of things to consider when developing microsites for the growth of your dealership’s online presence. Other online marketing outlets like social media have made it so that microsites as a way to build traffic, have taken a back seat. While those outlets do have their own benefits, microsites serve purposes far beyond likes and page views. Microsites are not meant to draw just anyone and everyone to your business. They are used as a method to attract specifically targeted audiences which is a handy tactic in boosting online traffic. After all, why not create content just for those who are most likely to do business with you?
Topics: Search Engine Optimization (SEO) Boat Dealerships Landing Pages & Microsites Marketing Tips & Tricks
One of the greatest things about microsites is that they exist outside a company’s main website. Though they are similar to landing pages in many ways, they also provide specific functions for ecommerce needs. A landing page exists alone with the search for contacts and leads. Microsites, on the other hand, can have many pages with the presentation of several key points of your company’s products, services and more.
Topics: Search Engine Optimization (SEO) Boat Dealerships Landing Pages & Microsites Marketing Tips & Tricks
There is much to be gained from the development of microsites for a boat dealership. From SEO benefits to the ability to target specific audiences, the potential for traffic growth with microsites is promising. What is a Microsite?
Topics: Search Engine Optimization (SEO) Boat Dealerships Landing Pages & Microsites Marketing Tips & Tricks
As stated in our previous article, it costs five times more to acquire new customers than to retain existing ones, and now it is important to know that existing customers are also much more likely to try your new products and spend more money on your products overall. It boils down to loyalty. Your existing customers are still with you for a reason – they believe in your brand and what it can do for them.
Topics: Customer Retention Customer Satisfaction (CSI) Customer Care Marketing Tips & Tricks
Did you know that it costs five times more to attract a new customer than to retain existing ones? However, it has been shown that about 44% of businesses invest more in acquiring new customers than building loyal and lasting relationships with the existing ones. Considering this amount of cost, it is surprising that only 18% of companies focus on customer retention in a significant manner.
Topics: Customer Retention Customer Satisfaction (CSI) Customer Care Marketing Tips & Tricks
In previous articles, we have discussed in length the huge importance of valuing your customers. This article aims to go beyond that by explaining how to put your customers at the tippy top of your priority list in an effort to become a Customer-First company. Dealerships and organizations who have adopted this concept are among the most successful and it all starts with a keen understanding of the customer experience.
Topics: Customer Retention Live Chat Customer Satisfaction (CSI) Customer Care Marketing Tips & Tricks
We know now that customer loyalty is the most important factor in building and maintaining a business. Let’s talk a little about those who are responsible for customer relations and communications; your customer service employees. Those in the customer service position find their work both rewarding and challenging at times and it is important to keep them motivated to do well through it all. Happy employees are much more willing to strive do well at their job than those who don’t feel adequate or feel underappreciated.
Topics: Customer Retention Workplace Productivity Customer Satisfaction (CSI) Customer Care Marketing Tips & Tricks
