MDS Brand Blog

Social bookmarking is a concept that many are now familiar with. The act of sending your friend a link via an email or text is proof enough that you are part of this massive movement. Social bookmarking refers to the act of saving the link to a site you would like to revisit in the near future. These links can easily be shared with others as well, further expanding your visibility and thus, expanding awareness of your brand.

With a number of social bookmarking sites out there, your dealership has the potential to stand out from the crowd in many different locations, on and off line. Among the most common are Pinterest, LinkedIn, Stumbleupon, Delicious, Reddit and Digg, along with many more. By registering with these different sites, your website, microsites, blogs and other online marketing campaigns are available for added exposure and sharing with the simple existence of their icons within your work. Especially considering the fact that most of these are no cost for registration, providing you a free form of advertisement and expansion of your business outside your local area where only those who may view your dealership from the road may enter!

It is easy for all of us to fall under hundreds of assumptions about the acronym “SEO” and the thought that it is easily interwoven to your website in order to improve your placement on large search engines like Google, Yahoo and many others. While there are many benefits of SEO used in your web content, there are also many misconceptions that must be considered when planning your content for search engine optimization, of which five we will discuss here.

Microsites are small websites made of one or a few pages, customized and branded for a specific purpose and function, which work in conjunction with a larger website. They provide visually stunning presentations and are used to drive specific campaigns. As such, they play a major role in online marketing. Cutting right to the chase, some of their roles include:

There are plenty of benefits from the production of a microsite. A microsite for your boat dealership has the potential of developing and presenting a new brand to marketing your campaigns and award-winning products and services alike. Given the ability for a microsite to link to your website and campaigns, along with all other places for the presentation of your dealership online, you have the ability to spread your digital identity farther and farther out the world internet. With the ability to draw further inbound marketing and SEO, greater attention is brought to your dealership as a leader in the industry as well as friendlier and more trustworthy to the customer. 

As many businesses are opting for the cloud for marketing their ventures, simply having a website is no longer enough to gain clients. There are countless SEO tactics and other online marketing strategies to help drive traffic to your business. One of those tactics is the use of microsites.  There are many purposes microsites can be used for, however, todays article is focused on those used for specific regions. To give an example, say a user wants to find a dealership in their city, somewhere close to them. They might type into a search engine “(their city) boat dealers” or “Boat dealers near me.” That user may not be willing to travel or wait for shipment of the items they are searching for, so a microsite designed to showcase products available it that area alone could be just what the potential  is looking for.

“Digg – what the internet is talking about now”! There is much to be said for placing the name of your dealership at the head of the table on a site that promotes EVERYTHING. This is a quality social bookmarking site that can help pull the presence of your site up the list in the Google and other search results. While it may take a few link submissions to improve your presence on Digg, there is nothing better than to continue attempts and press your name and brand out into the online world.

Those who own or run websites desire that they attract as much traffic as possible. The use of social media networks to market your website is in order as well as social bookmarking sites. Social bookmarking sites came to be in 1996 and they have since grown to attract a great following. In addition to the rising popularity of these sites, their usefulness has grown to accommodate the needs of their users.

We all refer to social media as an extreme benefit to the improvement of online and inbound marketing for your boat dealership. There is one addition to social marketing that can help improve online marketing for the growing sales of your business. Social bookmarking sites are those that most frequently update the images of the products a business provides for sale, along with the events and presentations being made by your team. These sites are often the ones where immediate photos are most easily uploaded, and the accounts are most easily maintained from various devices, including mobile phones and tablets.

Let’s start by explaining what exactly a microsite is. A microsite is its own smaller site that lives outside of your direct website URL. They are an extension of your brand but have a separate and specific objective – usually to run a campaign toward certain groups or regions. Microsites have become a powerful online marketing tool as they are meant for very targeted tasks; they are not meant to be.