There are a number of advances that have been made in marketing since the overwhelming power that digital and internet technology have taken within our lives. More than just personal use, there is plenty of potential for the worthwhile gains of the internet and other digital technologies combined to help advance marketing within the boating industry throughout 2017.

Timing is key when it comes to social media posts. The idea is to gain as large of an audience as possible. Social media marketing has evolved into an integral business tool. Any business venture out there ought to have an online presence of some kind. Most businesses invest in websites and the savviest ones have social media accounts. This article aims to identify the best time to post on social media.

A company blog in the boating industry is a great way of solidifying your online presence to generate and increase traffic to your website and to position your brand as a leader in the industry. A blog adds to the personality of your company website by adding a slightly informal side to it that many can casually relate with.

These are 4 blogging best practices.

With the existence of various forms of marketing tools, newsletters have not appealed to many marketers as a central avenue to generate leads and increase sales. However, after a complete comprehension of the primary function of newsletters, we can rule that it is an essential marketing tool that every business needs to embrace. Like other forms of marketing, newsletters’ impact on many businesses is quantifiable.   The companies which use this medium also pay keen attention to the technological advances made in content marketing. Adopting Email-Newsletters (E-newsletter) for them has proved to be the cheapest means of relaying significant information to prospects about their products and services. Additionally, E-newsletters, if well-crafted with relevant evidence to clients, can transform leads to sales. Newsletter's past glory was generated from the printed ones. But as a business, the behavior of your target audience regarding leads and open rates will enable you to select either print or e-newsletters, or a combination would serve the best interest of marketing. With a newsletter, gauging the result is simple. For instance,

Together with other marketing strategies such as running advertisements, search engine optimization for your website, and many other campaigns, email marketing campaigns can drive your sales up. Even as you embark on such a campaign, you should have your target audience clearly mapped out and also know your specific call-to-action.

Believe it or not, organic traffic is still the most valuable internet traffic to any website. Search engines are also still rated as the friendliest and most trustworthy in finding information. Armed with this knowledge, you’ve a website to support your cause or business and you are ready to get down to business. With approximately 90% market share in most parts of the world, getting listed on Google is the most effective way of directing unpaid targeted traffic to your website.

How well you rank in search engines is dependent not only on your brand, but also on the keyword strategies you employ on your website. Having your brand name as a keyword is not the most effective means of ensuring that you rank well in search engines. The keywords you choose and the strategies you employ will determine how well you sell your brand even to individuals who haven’t yet heard of you.

For many, social media communication is a valuable method to spreading your voice and message out into the world, both personal and professional. The acquisition of a like is very impressive, especially as they accumulate more and more over time. When using social media pages and advertisements for the promotion of your business those likes can be turned into quality leads that will eventually convert to customers. There is a broad range of communication that can be made, relationships with potential leads, conversion to customers, and the promotion of your business as well. The right steps just need to be taken.

Social media has caused a major disruption in the communication sector.  No longer do we have to wait to communicate with family, friends, business partners, potential investors and anyone else. With the introduction of groups on social media, communication with like-minded individuals has been further simplified. The benefits from the introduction of such groups are many. From a business standpoint, these groups are a great way to put yourself in front of large numbers of viewers who have chosen to be a part of a given topic or niche. For example: The water sports community is very likely to be interested in what your dealership has to post about, especially if there are deals and discounts involved.   

Online marketing experts share contrasting views on whether SEO can improve sales. However, judging from their perspectives, there is a common understanding. That is, a better SEO strategy will boost your sales and subsequently, the revenue for your business. An SEO strategy goes beyond the traditional ranking of websites by search engines through indexing. It combines keyword research, content creation, content marketing, off-site, and onsite optimization.