MDS Brand Blog

Lead generation is the marketing process that involves the invocation of customer interest in a particular product or service and subsequently capturing it with the specific targeted purpose of developing a sustainable sales pipeline. Lead generation relies on technological advances in telecommunication and those alike. Recent trends include social media use alongside professional business websites.

The volume of information available on the internet allows for the customer to be “self-directed”. The customer does their own research and the power is theirs to make their own buying decisions. Because of this, even the seemingly best Lead Generation plans can prove to be ineffective.

One major issue with online shopping and browsing is that often times customer’s questions are not able to be answered immediately and or correctly. A quick and easy solution to this problem is to integrate a live chat feature into the website. Live Chat allows the customer to shop and browse at their own pace, while still being able to receive answers to their individual questions.

Most of us know that lead generation is one of the most valuable pieces to the growth of any new business, and even those long-existing companies as well. While dozens or even hundreds of lead generation issues exist as potential problems with marketing and sales, here are a few of the most common that can be found with today’s online marketing and promotional strategies:

• Lead generation services are presumed to be a guarantee
• The use of the cold call is still a potential quality lead collection
• Measurement of lead quantity over quality – Failure to properly analyze results
• Lack of focus on the target audience or lead – In all locations of the marketing piece
• Improper content, distribution or lack of direction to the landing page for collection of contact info

Automated Chat Service is exactly what it sounds like. It takes the representative out of the Live Chat experience and replaces it with an automated response program. Using an Automated Chat Service takes the human element out of the experience. These programs respond only to the capacity of the data that is imputed. Often times, a person will have a question that is beyond that data and therefore is not answered correctly, damaging the users experience on the site. The following was a conversation held with an Automated Chat Representative.

Blogs can be a very efficient form of communication from dealerships to new and existing customers. Blogs provide interactive insight and information on industry news - local or general, product information, and much more; all with the friendly, personable tone of your dealership.

When Live Chat is ran correctly and efficiently, it will INCREASE website lead conversions. This is simply because people want - and often expect - their questions to be answered immediately. Providing a Live Chat feature on your website enables your dealership to answer customer inquiries within seconds, ultimately making their experience on your website a positively memorable one.

There are a number of association events and seminars that are available to help with the presentation and sales of any company within the boating industry. While there is the ability to both develop an event of your own or invite your contacts and customers to attend an event where you will be present, there is much to benefit from outsourcing invitations to these many events around the nation.

There is much to consider when developing and improving your sales and marketing processes further into the 21^st century. We all know that there is much to be considered in the great effect the Internet has on society and all of our practices including shopping and communication, so there are many ways to both improve your marketing strategies and trim your marketing costs..

An important part of running any business venture is interaction with the clients. The best form of contact quite often is the personal one. Reaching out to the clientele on relevant subjects is as important as your marketing strategy. A key part of responding to leads involves having the necessary set up and accompanying strategies and framework. By clearly determining the dynamics of when and how the leads are transferred, you can focus on the appropriate response.

PPC advertising is a form of paid search marketing within sponsored listings of a partner site or a search engine where you pay each time your ad is clicked. It has been shown to drive increased traffic flow towards websites and has resulted in increased sales for businesses. Is PPC advertising worth the investment and all the hype it receives? The answer is yes, it is. Continue on to find out why PPC advertizing is worth it.