Some studies have in fact come to show that customers are willing to pay more for better customer service. This means that quality customer service is no longer a follow-up and long-term relationship feature, but a front-end selling point that will help you stand out from the competitor. In fact, it has been stated by the customers themselves that this is in fact one of their key research points in the buying process, whether it is an initial purchase or returning occurrence.
You may notice that lately we have been discussing the value of customer service and the importance of keeping existing customers happy. With the knowledge that those happy customers will remain loyal, will keep in touch and will spread the positive word of your business to their friends and family, the retention of those customers has proven in many studies to be the best way to improve business and profits combined.
We consistently mention the importance of good customer service as the ideal function to keeping existing customers happy, spreading the word of your positive business to others, as well as the potential for more sales.
We have recently discussed the most frequent presence of marketing and promotion and that is word of mouth. We know that happy customers are likely to spread the word to their friends and family of how happy they are with your business. Now, there is the question of how many existing and former customers are out there with an unhappy memory of working with your company, either in a purchase, customer service or other way.
We have all heard at some point in our lives that the customer is always right, knowing that there is no better reason to keep a customer happy than the fact that positive feedback is best spread by word of mouth. We have the benefits of social media, surveys and other digital messaging, but those customers who you keep consistently happy will continually pass along a positive reference in your favor when their friends and family are looking for the greatest marine service in the biz.
The most important relationships to consider when building your business Are those with your very own customers. While the adventure of gaining as many leads and new customers as possible is an exciting and sometimes overwhelming challenge, there is also the important job of retaining their business for future growth and development. One of the best methods to the growth of business is to move forward without losing current customers. It can be done with some simple, basic steps!
You have invested time, money, and resources into your display at the local boat show or expo. What next? Once your customers arrive, they have every bit of freedom to roam around the venue as they please. The goal is then to get them to your booth and want to stay there, rather than wander to other displays. Below are some methods you can implement to entertain and delight your customers into staying at your booth.
Okay, we all know that having a promotional show is a great way to meet potential customers and land new business. One thing that we often overlook is going out of our way to personally invite existing customers to come take a look around and talk to you again. Remember that if these customers have already purchased a boat from you in the past there may be any number of future purchases needed!
A successful boat show is an exciting prospect, no doubt. It is a culmination of relentless marketing efforts and detailed planning. So, what happens after a successful show? After-sale services and other follow up strategies further work towards breaking new ground in boat sales and customer satisfaction. This article is aimed at exploring the benefits of calling customers after a successful boat show.
It costs a company more to acquire a new customer than it does to keep one. Customer retention is vital in nourishing a healthy business. Therefore, merchants benefit from customer loyalty programs to encourage customers to carry on shopping at or using the services of businesses connected with each program. A customer loyalty program is a customer-brand relationship. Whereby, the company offers high-class products, promotions, or pricing; in return, the customer agrees to be loyal to the business through repeat purchases or brand engagement.