MDS Brand Blog

The most important relationships to consider when building your business Are those with your very own customers. While the adventure of gaining as many leads and new customers as possible is an exciting and sometimes overwhelming challenge, there is also the important job of retaining their business for future growth and development. One of the best methods to the growth of business is to move forward without losing current customers. It can be done with some simple, basic steps!

Let’s start by explaining what exactly a microsite is. A microsite is its own smaller site that lives outside of your direct website URL. They are an extension of your brand but have a separate and specific objective – usually to run a campaign toward certain groups or regions. Microsites have become a powerful online marketing tool as they are meant for very targeted tasks; they are not meant to be.

Search engine optimization is the method that affects the visibility of a website. We shall focus on what SEO will be in the coming decade and the advancements it will make or if it still exists in 10 years to come. Here are some expected transformations;

If you are a new startup business owner or learning about the latest in technological advancements in marketing, you may wonder what the value of inbound marketing is over simply investing in the complete marketing department of your company. Here are some of the most important key points to know about the value of inbound marketing for lead generation and the growth of your sales:

We all know that the search engine is the easiest place to find the most popular websites for products for which we are shopping, information we need for research, and any other basic data to cover all our needs. The internet has become the encyclopedia of the 21^st century, and with the millions of websites, blogs, articles and many more pages out there, it is a battle to appear at the top of the list.

Search engine optimization (SEO) was not in existence until the early 1990s but really picked up in the mid-90s. It is at this time that webmasters realized that to rank better on search engines, they had to pay attention to the kind of content that they were churning out.

We all know that when building a business choosing the proper promotional events and strategies can be extremely costly and difficult at the same time. There is nothing better than to take some time to evaluate the many methods that are available to help minimize the cost in these promotions for your boating company, reaching out to your potential customers with passionate and active branding and vision.

You have invested time, money, and resources into your display at the local boat show or expo. What next? Once your customers arrive, they have every bit of freedom to roam around the venue as they please. The goal is then to get them to your booth and want to stay there, rather than wander to other displays. Below are some methods you can implement to entertain and delight your customers into staying at your booth.  

Summer months pose an unpredicable sales success in the marine industry. Too much heat can cause folks to stay indoors. Too little rain during the wet season can cause droughts. Or, summer could offer the perfect time to indulge in the boating lifestyle. It varies year to year. This article is focused on how to increase Summer sales during those not-so-forgiving hot seasons.

Social media is here with us and certainly here to stay. It has proven to be one of the best modern platforms for communication, and with it came many other uses. Many customers are ebracing online shopping, and a majority of those shoppers are on one or more social media platforms. Industries have begun to embrace social media as a marketing platform for their products and services, and the marine industry is no exception. In fact, given the highly social and fun-loving character of the industry, social media has become an integral part of any marine business. People in the niche love going to events like demo days, boat shows, water sport tournaments, fishing tournaments, and more. What better way to reach those folks than social media where the action is.