All sales dealerships go through down times, and boat dealerships are no exception. But that doesn’t mean that your sales team should be sitting at their desks waiting for their phones to ring. This is a great time to get plenty of other things done.
Topics: Call Campaigns Lead Response & Management Lead Generation Customer Retention CRM Marketing Tips & Tricks
Many boat dealers often feel like fish out of water when it comes to social media management. Their specialties do not align with the art of marketing their service through social media.
Fortunately, most do acknowledge the importance of social media management in marine dealerships. All that is lacking is adequate resources and reliable information on how to pave their way into success through social media marketing.
One of the most efficient methods to market your dealership to new customers can be done by delighting your existing loyal customers. The goal is to turn your existing customers into brand evangelists. Having current customers spreading your brand and product through positive word-of-mouth interactions can go a long way for your dealership. The best method to achieve this goal is to follow a simple rule; under promise and over deliver. Go above and beyond your customer expectation.
Topics: Customer Retention Customer Satisfaction (CSI) Marketing Tips & Tricks
