MDS Brand Blog

The definition of Pay-Per-Click (PPC) Advertising is as simple as it sounds. When you have set up an online marketing or advertising campaign as it is set up from both your web platform, or advertising space purchased in the search engine. The amount your company will pay for the campaign is not a flat fee, but based upon the number of clicks on the ad that will follow through to your website, campaign, landing page or other location. One of the primary spaces where PPC ads are used is with Google, where you have the option to place strong keywords in your ad or campaign statement, and with the number of clicks that come through based on your placement at the top of search results, the benefits for you are great visibility with the potential for paying a higher bill because of your appearance at the top of the results list.

We are so proud to announce that Marine Dealer Solutions
is now a Certified LiveChat Expert!

Well, we have talked much to this point about SEO and its benefits, as well as that importance of White Hat over Black Hat SEO. Now, there is something to consider in the ability to outsource internet marketing and SEO to a local buzz service. A local buzz service is a marketing service that works on behalf of its clients for all ends of the internet marketing world.

We have discussed the topic of remarketing earlier this year, and we know that it is not the same marketing campaign to promote the same product or service. In general, it is important to know that analysis of response to email, online, print or other marketing campaigns must be continually analyzed to ensure that leads are gained, sales are made and even that feedback is received from those whom you reach.

There is much to be said for customer service in all industries today. Whether your business is based upon product or service there is always the importance of fast response in relation to quality relationships with your customers. No matter whether you sell a product, such as boats or boating products, or if you offer a service to the locals in your town, there is much for all customers to appreciate in the speedy service you may offer when they are in need.

With the great benefit for SEO to all business websites, there is the forward and positive nature for product dealerships in the use of White Hat SEO. Considering the fact that consumers are searching online for not only quality products but for quality dealers from which they are shopping, trust and meaningful relationships are important. Therefore, White Hat SEO is much more valuable over Black Hat SEO.

We return to the fact that SEO in general works with the goal to pull your company’s website to the top of the most popular search results, but now we also know that there are the best ways to handle that goal. With the two different types of SEO, White Hat and Black Hat, there is something to be said for ethical content versus spam. There is more to Black Hat SEO than just a definition as spam, when this content digs at the consumer with content that meets exactly what they want to hear or read about a product or service, but is most likely not true at all.

We all know that there is a great value to search engine optimization in the increase of your website rankings, but when taking on the SEO activity there is much more to consider. The simple definition of search engine optimization can too easily be taken from one angle that can lead to troubles for your business in the long run. SEO needs to be taken on carefully and with thorough planning in order to make sure that there will be quality search engine results for your site, quality leads and customer relationships, as well as a long-term business to be built.

There is a great deal to know about microsites and what they can do for your company’s website. The best thing to consider is the ability of your team to design each microsite specifically within the specific guidelines of your company and any individual campaign you are running, product being sold or other marketing goal.

Social bookmarking is a concept that many are now familiar with. The act of sending your friend a link via an email or text is proof enough that you are part of this massive movement. Social bookmarking refers to the act of saving the link to a site you would like to revisit in the near future. These links can easily be shared with others as well, further expanding your visibility and thus, expanding awareness of your brand.