MDS Brand Blog

Successful business owners agree that staying in touch with customers is extremely important. However, finding a reason to call them without seeming bothersome can be challenging. The most important rule is NOT to call with a sales pitch every time. 

Hosting an event is not only a great way to engage with your clients but also one of the best ways to drive traffic to your store and generate leads. Let’s say you’ve decided to throw a Demo Day at your local lake or dealership for your customers so they can come down and test drive their favorite boat. What better way to find out what the newest models have in store for them than to see it first-hand. Everyone loves a hands-on experience, especially boaters! Your first thought should be “When should I start sending out invites, and how?” There is no easy answer here as there are many variables that come into play. An abundance of research has been done to find out when the best time to send event invites is. We’ll go over the most important factors so that you can make the highest impact on your event and drive quality leads to your show or dealership.

HOW IT WORKS We take your entire customer base and input it into our dialing software. Then we create a call script which will be sent to you for approval and that will successfully achieve our three primary goals for the calling campaign - Driving traffic to your event, generating hot leads, and purify your customer list by capturing updated contact and boating information (call status's) so our agents can categorize the result of each call. When we call a customer we use your event as the reason for the call which immediately causes the customer to put down their guard and start conversing with us about their boating experience. After the customer has put their guard down then we set the hook and look for buying signs.