MDS Brand Blog

To consider the use of a Pay Per Click (PPC) campaigns for your business or dealership, there are some basics of this technology that are essential to recognize. The first is that rather than a flat rate for a specified length of time you are paying per click made on your Google Adwords or other media links. Additionally, it is important to remember that your ad is placed in more sites on the Google network than Google.com alone. This includes Aol.com, Ask.com and other displayed sites. 

Microsites can be considered a smaller page or group of pages that are created to help assist the needs of a company’s homepage or landing page. Microsites can be created for individual promotions or campaigns to help draw specific customer or audience attention to new or featured products and services. But, there is more than the question of “what” a microsite is; why do they exist?

We have spoken many times about online marketing and the many benefits of SEO for your dealership’s online presence. There is also the importance of positive or White Hat SEO in keeping your company name on the proper side of the business and online world. Most recently we have presented the topic of microsites and the many benefits they can provide to your dealership, especially in the fact that online marketing is so much a factor in today’s business world. Many marketing professionals state the clear benefits of microsites as decluttering the homepage, adding focus for page visitors, adding to marketing tests and promotions, building your company brand and brand awareness and then, finally, SEO influence.

There are a lot of things to consider when developing microsites for the growth of your dealership’s online presence. Other online marketing outlets like social media have made it so that microsites as a way to build traffic, have taken a back seat. While those outlets do have their own benefits, microsites serve purposes far beyond likes and page views. Microsites are not meant to draw just anyone and everyone to your business. They are used as a method to attract specifically targeted audiences which is a handy tactic in boosting online traffic. After all, why not create content just for those who are most likely to do business with you?

One of the greatest things about microsites is that they exist outside a company’s main website. Though they are similar to landing pages in many ways, they also provide specific functions for ecommerce needs. A landing page exists alone with the search for contacts and leads. Microsites, on the other hand, can have many pages with the presentation of several key points of your company’s products, services and more.

There is much to be gained from the development of microsites for a boat dealership. From SEO benefits to the ability to target specific audiences, the potential for traffic growth with microsites is promising. What is a Microsite?

Well, we have talked much to this point about SEO and its benefits, as well as that importance of White Hat over Black Hat SEO. Now, there is something to consider in the ability to outsource internet marketing and SEO to a local buzz service. A local buzz service is a marketing service that works on behalf of its clients for all ends of the internet marketing world.

With the great benefit for SEO to all business websites, there is the forward and positive nature for product dealerships in the use of White Hat SEO. Considering the fact that consumers are searching online for not only quality products but for quality dealers from which they are shopping, trust and meaningful relationships are important. Therefore, White Hat SEO is much more valuable over Black Hat SEO.

We return to the fact that SEO in general works with the goal to pull your company’s website to the top of the most popular search results, but now we also know that there are the best ways to handle that goal. With the two different types of SEO, White Hat and Black Hat, there is something to be said for ethical content versus spam. There is more to Black Hat SEO than just a definition as spam, when this content digs at the consumer with content that meets exactly what they want to hear or read about a product or service, but is most likely not true at all.

We all know that there is a great value to search engine optimization in the increase of your website rankings, but when taking on the SEO activity there is much more to consider. The simple definition of search engine optimization can too easily be taken from one angle that can lead to troubles for your business in the long run. SEO needs to be taken on carefully and with thorough planning in order to make sure that there will be quality search engine results for your site, quality leads and customer relationships, as well as a long-term business to be built.